Saint Bernard Launches Private Label Love Note

The Dallas retailer debuted its inaugural collection at the Round Top antique show in October 2026.

Updated on Oct. 27, 2026 in Fashion

Screen-print poster illustration depicting leather boots and a folded wool textile, representing a new western-inspired fashion collection launch. — Dallas-based retailer Saint Bernard debuted its first private label collection, Love Note, featuring western-influenced designs at the Round Top antique show. AI Illustration. Upload story photo >

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Dallas retailer Saint Bernard introduced its first private label collection, Love Note, at a pop-up event in Round Top, Texas, during October 2026. The new line, designed by Lyndsey Zorich, features specialized edits tailored for game day apparel and western-influenced styles.

Why it matters

Saint Bernard developed this private label to better serve its established customer base with curated designs. The retailer selected the Round Top venue to emphasize the western aesthetic inherent in the collection.

The collection includes the Ginger dress, available in Aggie maroon and Longhorn burnt orange. Separately, the new Besita line of fashion boots is priced between $200 and $400.

The players

Saint Bernard

A Dallas-based retailer that began as a ski shop in 1978 and now offers a wide range of lifestyle and fashion products.

Lyndsey Zorich

The designer hired by Saint Bernard to create the Love Note private label collection.

The details

Designer Lyndsey Zorich created the collection after she originally approached the company to wholesale her own designs. The game day pieces were developed through observations of fan outfits during the Texas-OU football game.

Saint Bernard was founded as a Dallas ski shop in 1978.
Lyndsey Zorich approached the retailer about wholesaling in Summer 2025.
The brand hosted its pop-up event in Round Top during October 2026.

Culture Shift

The transition toward in-house private labels reflects a broader retail trend of brands seeking to deepen customer loyalty through exclusive, curated offerings. This strategy moves beyond traditional inventory selection to establish a distinct brand voice.

Dallas shoppers can now access the Love Note collection, including the game day edit, directly through the retailer's store. The introduction of these specific colorways offers a new option for fans preparing for future university sporting events.

The takeaway

Retailers continue to refine their product offerings by moving directly into design roles to capture specific market niches. Consumers interested in these specialized collections should monitor for seasonal updates as the brand transitions pieces into different geographic markets.