Escondido Tex-Mex Patio to Open Second Dallas Location
The restaurant is expanding into the former Blue Fish space on Greenville Avenue.
Updated on Oct. 27, 2026 in Dining Out
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Jon Alexis, owner of TJ's Seafood Market, announced plans to open a second location of Escondido Tex-Mex Patio. The new restaurant will take over the former Blue Fish site at 3519 Greenville Ave.
Why it matters
The expansion brings the Tex-Mex concept to a new neighborhood across from the Granada Theater. This move marks a continued growth phase for the restaurateur's local portfolio.
Large stone crab claws from Florida are currently priced at $18 apiece following the October 15 season opening. Meanwhile, Northeast sea scallop landings are projected at 17.1 million pounds for 2026, a decline from the 60 million pounds recorded in 2019.
The players
Jon Alexis
He is the owner of TJ's Seafood Market and the operator of the Escondido Tex-Mex Patio brand.
TJ's Seafood Market
This established Dallas seafood retailer has operated since 1989 at 6025 Royal Lane.
The details
The new restaurant will operate in the space previously occupied by Blue Fish. This expansion represents a rare shift in strategy as the company prepares to issue its first press release regarding its growth in years.
Timeline
TJ's Seafood Market began selling fish in Dallas in 1989.
Jon Alexis purchased the business from his parents in 2009.
Northeast sea scallop landings reached a record 60 million pounds in 2019.
Florida stone crab season officially opened on October 15, 2026.
Projected Northeast sea scallop landings are set at 17.1 million pounds for 2026.
Culture Shift
The expansion follows the trajectory of the 2026 Northeast sea scallop landings projection, which highlights the shifting availability of high-end seafood ingredients. This move aligns with broader industry patterns where independent restaurateurs adapt their offerings to match seasonal commodity fluctuations.
Residents near the Granada Theater will gain a new dining option once the Greenville Avenue location opens its doors. The expansion may also influence local availability of seasonal seafood specialties as the operator grows his presence in the market.
The takeaway
Expanding a restaurant concept requires careful balance against the volatility of seasonal seafood markets. Diners can expect to see signature seafood influences integrated into the new location's menu offerings.
Further reading
For more on the city's evolving food scene, visit Dallas Dining Out.
Source note: This article includes information reported by Cravedfw.
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