Dallas Stars Unveil Hockey Skate Beer Mug
The Dallas Stars are now offering a custom, skate-shaped 24-ounce beer mug for purchase at the American Airlines Center.
Updated on Oct. 23, 2026 in Hockey
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Fans attending games at the American Airlines Center can now purchase a unique souvenir in the form of a hockey skate-shaped beer mug. The novelty item features a 24-ounce capacity and debuted during the matchup against the Winnipeg Jets.
Why it matters
Unique stadium merchandise often serves as a key driver for fan engagement and in-venue sales. Offering limited-edition memorabilia allows teams to enhance the game-day experience while providing fans with tangible keepsakes from their favorite sporting events.
The skate-shaped mug holds 24 ounces of beer and is available for $40 with a drink included or $35 as an empty souvenir. Fans can find the merchandise at ten designated concession locations throughout the arena.
The players
Dallas Stars
The Dallas Stars are a professional ice hockey team competing in the National Hockey League and playing their home games in Dallas.
American Airlines Center
American Airlines Center serves as the primary multi-purpose arena in Dallas and hosts various professional sporting events and concerts.
Winnipeg Jets
The Winnipeg Jets are an NHL franchise that competes against the Dallas Stars.
The details
The item is specifically designed to replicate the appearance of a hockey skate, providing a thematic touch for supporters visiting the arena. It is currently being sold exclusively at ten specific concession stands located inside the American Airlines Center.
Timeline
The hockey skate-shaped beer mug made its debut during the game against the Winnipeg Jets on October 22, 2026.
Season Trajectory
The Dallas Stars' skate mug extends the industry trend of themed novelty drinkware popularized by the Tampa Bay Lightning's 'hockey stick' souvenir cup. Such items reflect a broader movement in sports marketing to turn concession items into collectible assets that drive increased fan spending throughout the season.
Fans visiting the American Airlines Center can choose to purchase the souvenir with beer for $40 or without for $35 at one of ten specific locations. This adds a new collectible option for attendees looking to upgrade their standard in-game beverage purchase.
The takeaway
Novelty items like this skate mug allow fans to commemorate their visit to the arena with a unique, team-branded keepsake. Visitors should plan to visit one of the ten designated concession stands early to ensure availability for their game-day experience.
Further reading
For more news on the team, check out Dallas Hockey.
Source note: This article includes information reported by The Dallas Morning News.
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