Atletico Dallas Signs Apparel Deal With Capelli Sport
The partnership names Capelli Sport as the exclusive equipment provider for the club's 2027 debut.
Updated on Oct. 23, 2026 in Soccer
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Atletico Dallas has announced a multi-year partnership with Capelli Sport to serve as its official apparel and on-field equipment provider. The agreement covers the team's inaugural season in the USL Championship and continues through 2030.
Why it matters
The collaboration establishes the club's identity ahead of its entry into professional soccer and emphasizes a consumer-focused approach to merchandise pricing. By securing a direct line to the manufacturer, the organization aims to keep authentic jersey costs below $100.
The partnership mandates that authentic jerseys will be offered to fans at a retail price point under $100. This agreement spans the club's operations from its 2027 debut through the 2030 season.
The players
Atletico Dallas
An expansion club that is set to begin competing in the USL Championship professional soccer league.
Capelli Sport
An international apparel and equipment manufacturer that supplies various sports organizations and professional clubs.
Javier 'Chicharito' Hernandez
A prominent professional soccer player who has signed with the newly formed Atletico Dallas franchise.
The details
Capelli Sport will provide custom kits designed in collaboration with the club and grant Atletico Dallas direct access to its leadership team. The team will play its home matches at the historic Cotton Bowl as it prepares for its 2027 entry into the USL Championship.
Timeline
October 23, 2026: The partnership between Capelli Sport and Atletico Dallas was officially announced.
2027: Atletico Dallas begins its first season in the USL Championship at the Cotton Bowl.
2030: The multi-year apparel contract between the club and Capelli Sport concludes.
Season Trajectory
This partnership follows the standard expansion model of the USL Championship, where new clubs secure foundational commercial partners to establish local branding before their first kickoff. The move signals a professionalized approach to the club's entry into the Dallas soccer market.
Fans can expect a commitment to accessible merchandise pricing with authentic jerseys priced under $100. The home matches at the Cotton Bowl starting in 2027 will serve as the primary venue for supporters to engage with the brand.
The takeaway
This deal underscores how expansion teams prioritize localized merchandise affordability to cultivate a fan base before their first competitive match. Fans should look for upcoming kit reveals that reflect the collaboration between the club and its new supplier.
Further reading
For more on professional soccer developments in the area, visit Dallas Soccer.
Source note: This article includes information reported by Inside World Football.
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