Jay Shetty Discusses Tea Brand Juni at Dallas Event
The podcast host and entrepreneur shared the origin story of his functional tea brand with attendees at the Inc. 5000 Conference.
Updated on Oct. 20, 2026 in Tea
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Entrepreneur and podcast host Jay Shetty took the stage at the Inc. 5000 Conference in Dallas to discuss the business of his tea company, Juni. He founded the functional tea brand in 2021 alongside co-founders Radhi Devlukia and Kim Perell.
Why it matters
The appearance highlights the continued growth of the functional beverage market as public figures transition into the wellness and supplement industry. Shetty founded the company to recreate moments of connection involving tea.
Founded in 2021, the tea brand Juni incorporates adaptogenic herbs such as ashwagandha, lion's mane, and reishi mushrooms. The products are designed to emphasize functional benefits through these ingredients.
The players
Jay Shetty
He is a well-known podcast host, author, and entrepreneur who focuses on wellness and personal development.
Radhi Devlukia
She is a co-founder of the functional tea brand Juni and a wellness content creator.
Kim Perell
She is a co-founder of Juni and an experienced entrepreneur and angel investor.
The details
Jay Shetty co-founded the brand with Radhi Devlukia and Kim Perell, drawing on his background to build a company centered around tea-based connection. The line focuses on integrating adaptogens into daily consumption habits.
Timeline
2021: Juni was founded by Jay Shetty, Radhi Devlukia, and Kim Perell.
October 2026: Jay Shetty spoke at the Inc. 5000 Conference in Dallas.
Culture Shift
The venture reflects the broader cultural trend of celebrities launching lifestyle brands that merge wellness philosophy with consumer products. This strategy capitalizes on existing audience trust to navigate the competitive adaptogenic beverage market.
The discussion at the Inc. 5000 Conference provides local business owners with insight into how founders leverage personal branding to enter niche wellness markets. It serves as a case study for Dallas residents interested in the practicalities of launching a lifestyle startup.
The takeaway
Shetty's shift into the tea industry underscores how modern founders prioritize the social and emotional experience of a product alongside its functional ingredients. Aspiring entrepreneurs can learn from his focus on community-building as a foundation for business development.
Further reading
For more information on the evolving beverage industry, explore our Tea section.
Source note: This article includes information reported by Inc..
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Do you trust companies that emphasize a social purpose more than those focused on traditional products?
