Baylor Scott & White Partners With Thrive Global

The Dallas-based health system will integrate behavior change content into its digital platform for patients.

Updated on Oct. 20, 2026 in Healthcare

Bold vector editorial illustration of a single stone stepping stone on a clean surface, representing the simplicity of small daily health habits. — Baylor Scott & White Health will integrate Thrive Global's behavioral health tools into its MyBSWHealth digital platform to encourage daily habit formation. AI Illustration. Upload story photo >

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Baylor Scott & White Health has launched a new collaboration with Thrive Global to bring behavioral health tools to its MyBSWHealth digital platform. The initiative incorporates science-backed daily habits, known as Microsteps, to encourage better health decisions outside of clinical settings.

Why it matters

The partnership aims to position the 55-hospital system as a consistent daily health partner for its patients. By targeting habits outside of hospitals, the system hopes to further influence long-term health outcomes beyond traditional medical encounters.

The system served 3 million customers and operated 55 hospitals this year. Virtual care encounters hit 570,000 in fiscal 2026, representing 7.55% of all system encounters, while proxy access usage grew by 20.6%.

The players

Baylor Scott & White Health

This Dallas-based health system operates 55 hospitals and serves 3 million customers.

Thrive Global

Founded in 2016, this technology company specializes in behavior change tools and science-backed habits.

The details

Thrive Global's methodology centers on Microsteps, which are small, science-backed habits designed to change behavior. Baylor Scott & White plans to weave these tools directly into the MyBSWHealth app to help patients manage daily health choices.

Thrive Global was founded in 2016.
Preventive care outreach data has been tracked since fiscal 2024.
Virtual care and proxy access growth were recorded for fiscal 2026.
The collaboration launched at Baylor Scott & White during the week of October 20, 2026.

Market Landscape

This partnership follows the documented trend of the digital transformation of patient engagement platforms. It positions the health system to compete for daily patient attention by shifting from purely reactive care to proactive, lifestyle-focused management.

Patients using the MyBSWHealth app can expect to see new behavioral health content and daily habits integrated into their existing patient portal. These tools are designed to help users manage personal health choices and routines directly through their mobile devices.

The takeaway

Adopting small, daily habits can be a measurable way to manage health outside of a clinical environment. Patients should watch for these new features in their patient portals to support their personal wellness routines.