Artist Holly Veselka Will Present H.O.W.L. in Dallas
The installation will debut in the AT&T Discovery District on November 21, 2026.
Updated on Oct. 14, 2026 in Fine Art
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Artist Holly Veselka will debut her installation H.O.W.L. at the AURORA Biennial in Dallas on November 21, 2026. The piece explores the intersection of offshore energy infrastructure, marine life, and human relationships.
Why it matters
Curators selected the work for its focus on ecological, technological, and political transformation. The project examines how industrial infrastructure impacts both the environment and interpersonal human connections.
The H.O.W.L. installation features five screens displayed from 7 p.m. to 1 a.m. This follows Veselka's creation of her 2023 video artwork titled The Rig, which utilized photogrammetry to build digital models.
The players
Holly Veselka
Holly Veselka is a San Marcos-based artist known for incorporating game engines and photogrammetry into her digital works.
AURORA Biennial
AURORA Biennial is a recurring art event held across North Texas that features large-scale installations and public media art.
Shona Main
Shona Main was an artist whose connection to Shetland Arts and research projects influenced Veselka's own artistic investigations.
McNay Art Museum
The McNay Art Museum is a cultural institution that facilitated the artist exchange program involving Veselka and Shetland Arts.
The details
Veselka, who is based in San Marcos, created the installation using a game engine to replicate the aesthetic of offshore energy sites. The piece serves as a continuation of her research into these environments, which previously included an artist exchange between the McNay Art Museum and Shetland Arts.
Timeline
Veselka created The Rig video artwork in 2023.
Artist Shona Main passed away in the fall of 2025.
The AURORA Biennial takes place across North Texas from November 4 to November 21, 2026.
The H.O.W.L. installation will be exhibited on November 21, 2026.
Industry Dynamics
This installation reflects a broader trend of contemporary artists utilizing game engine software and 3D modeling to address industrial themes. It underscores how institutional exchange programs, like the McNay Art Museum program, continue to influence the thematic development of regional artists.
Attendees can view the five-screen installation for free within the AT&T Discovery District on the night of November 21. The exhibition hours are strictly set from 7 p.m. until 1 a.m., providing a six-hour window for public engagement.
The takeaway
Veselka's work highlights the growing intersection between digital gaming technology and fine art installations. Residents attending the event should prepare for late-night viewing hours and an immersive environment focused on industrial landscapes.
What happens next
Holly Veselka is scheduled to speak with visitors at the installation throughout the evening of November 21, 2026.
Further reading
Explore more local arts coverage on the Dallas Fine Art page.
More information
For full details regarding the exhibition schedule and venue, visit the AURORA Biennial event information.
Source note: This article includes information reported by Hays Free Press and News-Dispatch.
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