Greenville Breakfast Company Will Open Dallas Site
The restaurant group plans to bring its brunch concept to the former Toasted Coffee + Kitchen space in December 2026.
Updated on Oct. 1, 2026 in Openings & Closings
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Rise & Shine Hospitality Group will open a new Greenville Breakfast Company location at 5420 Ross Ave in Dallas this December 2026. The new site marks the brand's fourth location as it continues to expand its breakfast and brunch offerings.
Why it matters
The hospitality group is entering the Texas market to capitalize on regional growth opportunities. This expansion brings the company's established brunch menu, which features pancakes, waffles, and cocktails, to a new customer base.
The new restaurant will be the brand's fourth location, expanding from three existing sites in San Diego and Los Angeles. The group is moving into the 5420 Ross Ave property, which formerly housed Toasted Coffee + Kitchen.
The players
Rise & Shine Hospitality Group
This San Diego-based organization owns and operates the Greenville Breakfast Company brand.
Greenville Breakfast Company
This restaurant brand specializes in breakfast and brunch fare including pancakes and cocktails.
The details
Rise & Shine Hospitality Group will feature a menu of waffles, French toast, pancakes, and brunch cocktails at its new Dallas destination. The brand first launched in 2019 and has since grown its footprint across California.
Timeline
The brand debuted in 2019.
Toasted Coffee + Kitchen closed in November 2025.
The Dallas location is scheduled to open in December 2026.
Market Landscape
This opening follows a pattern set by the post-2019 national expansion of brunch-centric restaurant chains. The group is positioning itself to compete within the Dallas dining scene by scaling its successful California-based model.
Dallas residents will gain a new brunch option at the former Toasted Coffee + Kitchen space starting this December. Customers can expect the arrival of the brand's signature menu items, including waffles, pancakes, and brunch cocktails.
The takeaway
The arrival of this concept indicates ongoing interest from national restaurant groups in the Dallas market. Residents looking for new brunch options can anticipate the grand opening as the date approaches in late 2026.
What happens next
The restaurant is scheduled to open its doors to the public in December 2026.
Further reading
For more on the local culinary scene, visit the Dallas Openings & Closings section.
Source note: This article includes information reported by CultureMap Dallas.
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