ISSA VEO Conference Opened in Dallas

The two-day industry event focuses on expanding Hispanic leadership in the professional cleaning sector.

Updated on Sept. 28, 2026 in Home Cleaning

Bold vector illustration featuring an industrial mop and bucket with a rising arrow, representing professional growth in the cleaning sector. — The ISSA VEO Conference in Dallas gathers professionals to foster Hispanic leadership and career development within the commercial cleaning and facility services industry. AI Illustration. Upload story photo >

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The ISSA VEO Conference has launched in Dallas, bringing together industry professionals for education, networking, and workforce development. VEO, which stands for Visión, Empeño y Oportunidad, aims to boost Hispanic representation in cleaning industry leadership.

Why it matters

The platform was created to increase the presence of Hispanic individuals in ownership, supervisory, and executive roles within the cleaning industry. Organizers provide specialized bilingual training to support professional advancement for these groups.

The conference spans two days and features two distinct tracks, including a full-conference program and a workshops-only option. It supports industry standards through the Raise the Standard of Cleaning bilingual course.

The players

ISSA

This global cleaning industry association provides education, training, and networking resources for professional cleaning organizations.

Nancy Galvan

She serves as a speaker at the conference and represents Unica Enterprises.

Eric Marceleño

He is a confirmed speaker at the event and is associated with Unica Enterprises.

Victor Lizano

He is a featured speaker at the conference representing Amazing 360 Commercial Services.

Jacob Monty

He is a scheduled speaker at the event, focusing on policy and compliance matters.

The details

Attendees participate in sessions covering business growth, leadership, and operational training. The conference is supported by numerous industry sponsors, including CleanBoss Pro, Rubbermaid Commercial Products, Sofidel, Tork, CCS Facility Services, The Germ Girl, and PM Solutions Group.

September 28, 2026: The ISSA VEO Conference opened in Dallas.
September 29, 2026: The conference concludes with a gala evening event.
November 2026: ISSA hosts VEO education track in Las Vegas.

Culture Shift

The professional cleaning industry is undergoing a structural shift toward greater workforce inclusivity by prioritizing leadership pathways for Hispanic business owners. This event mirrors a broader trend across the service sector to professionalize the industry through targeted executive training.

Local cleaning business owners and staff can utilize the bilingual training resources to enhance their operational standards and leadership skills. These educational tracks provide actionable strategies that participants can immediately apply to their daily business management.

The takeaway

The ISSA VEO Conference highlights the growing importance of accessible, bilingual professional development in the service sector. Industry participants should monitor upcoming sessions in November to continue their education on compliance and business growth.