Dallas Stars Selected Acrisure as Jersey Patch Partner
The Dallas Stars have named Acrisure as the team's first-ever home jersey patch partner starting in 2026.
Updated on Sept. 22, 2026 in Hockey
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The Dallas Stars have officially partnered with insurance brokerage Acrisure, marking the first time in franchise history that a logo will appear on the team's home jerseys. Acrisure will also serve as the club's official preferred insurance brokerage.
Why it matters
This partnership represents a new revenue stream for the franchise and follows a growing trend of professional sports organizations selling branding space on uniforms. The deal expands Acrisure's presence in professional sports beyond its existing stadium naming rights agreement.
The Acrisure logo will be displayed on team jerseys throughout the 2026-27 NHL season, covering all preseason, regular season, and Stanley Cup playoff games. This marks the debut of such branding for the Dallas Stars franchise.
The players
Dallas Stars
The Dallas Stars are a professional hockey team in the National Hockey League that is based in Dallas, Texas.
Acrisure
Acrisure is an insurance brokerage firm that has increasingly expanded its footprint in professional sports through major sponsorship deals.
The details
The agreement establishes Acrisure as the team's official preferred insurance brokerage and secures them the inaugural home jersey patch spot. The company previously expanded its sports footprint in 2022 by acquiring stadium naming rights for the Pittsburgh Steelers.
Timeline
2022: Acrisure partnered with the Pittsburgh Steelers.
September 21, 2026: The Dallas Stars announced the partnership.
2026-27 season: Acrisure jersey patches debut on team uniforms.
Season Trajectory
This deal follows the 2022 Acrisure stadium naming rights deal for the Pittsburgh Steelers and marks a significant evolution in the team's commercial strategy. The branding shift reflects a broader trend among NHL franchises to integrate corporate partners into on-ice uniforms.
Fans will see the new Acrisure branding on all home jerseys beginning with the 2026-27 season. The partnership also means the firm will provide insurance services to the broader Dallas community.
The takeaway
The addition of a jersey patch reflects the changing commercial landscape of the National Hockey League as teams seek new inventory. Readers can expect to see increased branding on uniforms throughout the league as this trend continues to gain momentum.
Further reading
Learn more about the latest developments within the Hockey scene in Dallas.
Source note: This article includes information reported by The Dallas Morning News.
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