Texas A&M Students Launched The 12th Rim Product
The graduate student team created a new line of cocktail and mocktail rimming salts to support a local advocacy center.
Updated on Oct. 9, 2026 in Cocktails
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Graduate students in the Texas A&M University Master of Science in Business program have launched The 12th Rim, a new line of maroon and white cocktail and mocktail rimming blends. Proceeds from all product sales are being donated to Scotty's House, a Brazos Valley child advocacy center.
Why it matters
The students developed the business venture to capture the unique Aggie experience through a course project that evolved into a market-ready product. After touring the facility, the team committed to supporting the vital mission of Scotty's House.
The product line features two signature varieties, Gameday Spirit Blend and The Ol' Ag, composed of maroon and white salt and sugar mixes. Manufacturing for the brand is currently handled in Washington state.
The players
Scotty's House
This facility serves as the Brazos Valley Child Advocacy Center and provides resources for children in need.
Aggieland Outfitters
This retailer is the primary site for planned in-person sales of the students' new product line.
The details
The team, consisting of Georgia, Julianna, Lauren, Marissa, and Hayden, managed the end-to-end process from initial concept to branding and social media outreach. The students plan to offer their products for in-person sales at Aggieland Outfitters ahead of specific home football games in College Station.
Timeline
October 8, 2026: The product launch was highlighted in local reports.
Culture Shift
This venture reflects the growing trend of student-led entrepreneurship that prioritizes social impact alongside business growth. It aligns with broader movements where academic projects are increasingly expected to bridge the gap between classroom theory and real-world retail application.
College Station residents can support the student initiative by purchasing the rimming salts at Aggieland Outfitters before designated football games. The purchase directly contributes to the operational funding of the Brazos Valley Child Advocacy Center.
The takeaway
This project highlights how academic business exercises can successfully translate into community-focused retail ventures. Consumers are encouraged to check the schedules at Aggieland Outfitters to participate in the charitable initiative during the football season.
Further reading
For more on the local drink scene, visit the Cocktails section.
More information
To view the product offerings or learn more about the team, visit The 12th Rim product website.
Source note: This article includes information reported by Kbtx.
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