Preston Powe Lands Commercial and Partnership Deals
The Texas Longhorns fan, known as "Big Red," has appeared in brand promotions tied to a credit union, a delivery app and a campus sports bar.
Updated on Nov. 7, 2026 in Football
Preston Powe, a 20-year-old University of Texas at Austin acting junior known as "Big Red" by Longhorn Nation, appeared in a PECU Credit Union commercial and in social media videos that used his name, image and likeness. He also appeared in a DoorDash paid partnership post with the Texas Longhorns in late October.
Why it matters
Powe's rise from viral Jumbotron videos at football games to paid brand work illustrates how student athletic fandom can translate into name, image and likeness opportunities. The deals also show local brands in Austin seeking connections with the university's fan base.
Powe has more than 19,000 Instagram followers, a figure that provides the audience base behind his brand appearances. The compensation terms for the PECU and DoorDash deals were not disclosed.
The players
Preston Powe
A 20-year-old University of Texas at Austin acting junior whose viral stadium videos made him a recognizable Longhorns fan figure.
PECU Credit Union
An Austin-based credit union that featured Powe in a commercial promoting its services.
DoorDash
A national food delivery platform that partnered with the Texas Longhorns on a social media post featuring Powe.
The details
Powe's viral Jumbotron videos at Texas football games led to his first professional acting role, a "Crazy College Kid" in the pilot of Apple TV's Brothers, which stars Matthew McConaughey and Woody Harrelson. In a DoorDash post, he teaches Longhorns player Tyler Atkinson how to cheer from the stands at Darrell K Royal-Texas Memorial Stadium, and in September the West Campus sports bar Victory Lap created a "Big Red" burger in his honor.
Timeline
Mid-September: Powe appeared in the Netflix special "On Campus: Game of the Week."
September: Victory Lap created a "Big Red" burger in his honor.
Late October: Powe appeared in a DoorDash and Texas Longhorns partnership post.
Season Trajectory
Powe's brand work reflects the name, image and likeness landscape that has opened opportunities for University of Texas students with visible roles in game-day fan culture. His paid appearances place him within a wider trend of student fan personalities turning stadium visibility into commercial partnerships.
Powe's promotions show how a stadium fan's visibility can translate into brand deals that fans may recognize in local ads and social feeds. Readers following Texas football may see him referenced in future Longhorns partnership content.
The takeaway
Powe's trajectory shows that visible fan engagement at a major university can create paid opportunities beyond the stadium. Fans and students watching these partnerships can see how name, image and likeness deals operate in practice.
Further reading
Explore more Football coverage for context on the Longhorns fan culture surrounding Powe's rise.
Source note: This article includes information reported by MySA.
