Steady Brand and Custom Channels Combined Under Ownership

The two music and AV service companies have unified under a single ownership group to share resources and dealer networks.

Updated on Oct. 13, 2026 in Music — General

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Steady Brand and Custom Channels have integrated into a shared ownership group to pool their resources in business music, hardware, and digital signage. This move links Custom Channels with the largest independent dealer network in North America.

Why it matters

By uniting, the firms aim to accelerate corporate growth and expand their reach across business music and AV installation sectors. The partnership allows both entities to leverage shared technology and specialized media content effectively.

Steady Brand operates the largest independent dealer network in North America, with some relationships spanning 25 years. The company was founded in 2017 in Austin, Texas.

The players

Steady Brand

An Austin-based company established in 2017 that provides background music, digital signage, and overhead messaging for commercial environments.

Custom Channels

A provider of business music and AV integration that focuses on national accounts and strategic technology partnerships.

The details

The collaboration integrates Custom Channels into Steady Brand's Conductor Studio platform, allowing for streamlined deployment of hardware and digital signage. Steady Brand will continue its focus on dealer and integrator sales, while Custom Channels handles strategic national accounts and technology integrations.

Steady Brand was founded in Austin in 2017.
The shared ownership group was announced on October 13, 2026.

Industry Dynamics

This integration follows a pattern set by the broader trend toward consolidating commercial AV and music service providers. By merging operations, these firms aim to increase efficiency and market dominance in the competitive business media space.

Customers and business clients will now have access to a more comprehensive suite of AV, music, and digital signage solutions through the combined network. These unified resources may result in more streamlined installation and support processes for existing account holders.

The takeaway

Businesses looking to integrate digital signage or audio systems can benefit from the expanded technical capabilities offered by this partnership. Clients should review how these combined resources might improve their current media installation or maintenance contracts.