PGA Tour Will Seek New Title Sponsor in Austin

Organizers are searching for a partner for the November event at Omni Barton Creek following a recent sponsorship termination.

Updated on Oct. 13, 2026 in Golf

PGA Tour Will Seek New Title Sponsor in Austin

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The PGA Tour is searching for a new title sponsor for the tournament scheduled for November 12-15, 2026, at the Omni Barton Creek Resort & Spa in Austin. This move follows the termination of an agreement with Good Good Golf after a scandal involving a company advertisement.

Why it matters

Securing a title sponsor is critical for the financial viability of PGA Tour events, as the organization seeks to stabilize the tournament's funding following the abrupt departure of its previous partner. The tour is evaluating options for a deal in the low seven-figure range to cover this year's event.

The PGA Tour is targeting an annual sponsorship value of $5M-$6M for a potential two-year contract. This follows a previous successful partnership with Procore signed on July 31, 2024.

The players

PGA Tour

This is the primary organizer of professional golf tournaments in the United States.

Good Good Golf

This is a golf content and equipment brand that terminated its sponsorship agreement after a recent advertising scandal.

Brian Rolapp

He serves as the PGA Tour CEO who expressed confidence regarding the search for a new corporate partner in September 2026.

The details

The tour has rejected multiple offers, including one from DraftKings, while it weighs short-term and long-term deal structures. Despite the ongoing search, tournament organizers have already released a new logo and opened ticket sales to the public.

The last PGA Tour event held without a title sponsor occurred in 2019.
Procore became a PGA Tour title sponsor on July 31, 2024.
Tournament officials released the event logo and began ticket sales in October 2026.
The tournament is scheduled for November 12-15, 2026.

Season Trajectory

This sponsorship gap impacts the long-term financial stability of the event before it integrates into the new tour structure in 2028. The outcome of the current search will dictate the commercial roadmap for this tournament relative to the league's broader portfolio.

Ticket holders can continue to expect the tournament to proceed as scheduled despite the lack of a current title sponsor. The search for a partner does not alter the event dates or the operational status of the venue.

The takeaway

Tournament organizers remain focused on operations while the business side manages a high-stakes sponsorship hunt. Fans should monitor official announcements for updates on potential brand partnerships ahead of the November start date.