Gutter Supply Migrated to BigCommerce Platform

The Austin-based company transitioned to a new storefront to modernize its B2B and B2C sales operations.

Updated on Oct. 13, 2026 in Business Strategy

Isometric editorial illustration of neatly stacked metal gutter parts and architectural drainage components in a clean, warehouse setting. — Gutter Supply has transitioned its e-commerce operations to BigCommerce, ending a two-decade reliance on legacy infrastructure for B2B sales. AI Illustration. Upload story photo >

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Gutter Supply has officially moved its ecommerce operations to the BigCommerce platform. This migration replaces a legacy system that the company had utilized for two decades.

Why it matters

The company sought to eliminate its reliance on a single developer for site maintenance while gaining the ability to handle complex B2B contractor models without lengthy development cycles.

Gutter Supply utilized its previous legacy ecommerce platform for 20 years. The company previously faced development timelines of 9 months to a year for simple cart upgrades.

The players

Gutter Supply

This is an Austin-based company that specializes in selling gutter systems and related materials to B2B and B2C customers.

BigCommerce

This is a technology firm that provides software-as-a-service ecommerce platforms for online businesses.

Feedonomics

This is a data feed management platform that helps businesses optimize their product listings for various advertising channels.

The details

The new storefront features a guided QuickShop interface designed for contractors, allowing them to navigate selections by size, material, color, and style. Additionally, the company integrated Feedonomics to optimize product data for Google Merchant Center without needing to modify the primary BigCommerce database.

2004: Gutter Supply launched its first ecommerce site.
October 13, 2026: Gutter Supply announced the launch of its new storefront.
2027: Gutter Supply plans to introduce a free-shipping program.

Market Landscape

This transition reflects a broader trend of legacy industrial retailers abandoning custom-coded, monolithic systems in favor of flexible SaaS solutions. By moving to a modern platform, Gutter Supply is positioning itself to compete more aggressively in the specialized contractor sales sector.

Contractors shopping on the new site can now utilize the QuickShop guided interface to navigate product options more efficiently than before. Customers will also benefit from improved online gutter length customization and validation features.

The takeaway

Moving away from legacy, custom-coded infrastructure allows businesses to reduce technical debt and shorten the time required to roll out new consumer-facing features. Companies aiming for digital transformation should prioritize platforms that offer modular data management and automated product feed optimization.