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Rhino USA Celebrated 10 Years in Austin

The off-road gear manufacturer marked its decade milestone following a year of nine-figure revenue growth.

Updated on Oct. 6, 2026 in Camping

Bold vector editorial illustration of a heavy-duty steel winch hook and coiled recovery strap on limestone rock, representing off-road durability.
Rhino USA marked its 10th anniversary this week, reporting over $100 million in annual revenue following a decade of expansion in the off-road equipment market. AI Illustration. Upload story photo >

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Rhino USA has officially reached its 10th anniversary, capping off a year that saw the Austin-based company surpass nine figures in annual revenue. To mark the milestone, the firm introduced a new customer loyalty program alongside a series of storewide promotional offers.

Why it matters

Founded in 2016 to develop specialized equipment for off-road durability, the brand has grown into a major market player. Its expansion now includes a massive corporate campus that integrates research, production, and retail operations.

Rhino USA now stocks products in over 10,000 retail stores and operates the 182-acre RhinoWorld campus in Del Valle, Texas. The company requires a $100 minimum spend for its recent anniversary promotion.

The players

Cameron Repic

He is the founder of Rhino USA who established the business in 2016.

Ray Repic

He served as the Chief Operating Officer of Rhino USA between 2017 and 2025.

Rhino USA

This Austin-based company manufactures off-road equipment and operates the large-scale RhinoWorld testing facility.

The details

The company produces off-road gear that is sold via its website, Amazon, Walmart.com, and TikTok Shop. Its RhinoWorld facility serves as a hub featuring an innovation lab, a prototyping shop, a content studio, and a retail space.

Timeline

  1. Cameron Repic founded the company in 2016.

  2. Ray Repic served as COO from 2017 to 2025.

  3. The firm achieved nine-figure revenue during the last year.

  4. A storewide anniversary offer period ran from October 2-4, 2026.

Roadmap

Rhino USA exemplifies the rapid scaling of direct-to-consumer automotive brands that bypass traditional retail hurdles. Its shift toward expansive campus environments positions the company as a leader in the competitive off-road equipment sector.

Local off-road enthusiasts can expect increased public access to the 182-acre RhinoWorld site as the company expands its community offerings. Customers utilizing the new loyalty program should review the updated terms to track potential savings on future gear purchases.

The takeaway

The company's growth demonstrates how focused manufacturing and strategic e-commerce integration can rapidly disrupt specialized automotive markets. Consumers should look for upcoming opportunities to tour the Del Valle campus as the firm opens its gates to the public.

Further reading

Learn more about the latest innovations in outdoor gear by visiting our Camping section.

More information

For more information on current product offerings and company updates, visit the Rhino USA company website.

Source note: This article includes information reported by Ai-online.

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Do you prefer to purchase gear from family-owned businesses rather than large national retailers?