Function Hired Taj Alavi as First CMO

The Austin-based health company appointed Taj Alavi to lead its marketing organization.

Updated on Oct. 5, 2026 in People

Isometric editorial illustration of a geometric health-tracker object on a plinth, symbolizing corporate growth and market expansion. — Function has appointed Taj Alavi as its first Chief Marketing Officer, a strategic move aimed at scaling the Austin-based health company's consumer reach. AI Illustration. Upload story photo >

Function has named Taj Alavi as its first Chief Marketing Officer to oversee its marketing strategy. The hire is aimed at helping the company scale its unique model of health to a broader audience.

Why it matters

Appointing a dedicated marketing leader signals a push for growth and market expansion. Function is prioritizing this leadership role to reach more consumers with its health-focused platform.

Function has officially expanded its executive leadership team by creating the new role of Chief Marketing Officer. The company is currently focused on growing its reach beyond its existing member base.

The players

Taj Alavi

Taj Alavi is the newly appointed Chief Marketing Officer at Function who is responsible for leading the company's marketing strategy.

Function

Function is an Austin-based health company that provides a platform focused on individual health optimization.

The details

Taj Alavi will lead the marketing organization to drive the brand's growth and scale its health model. The Austin-based company expects this strategic move to broaden its impact among health-conscious individuals.

Function announced the hiring of Taj Alavi on October 5, 2026.

Market Landscape

This appointment follows the documented trend of health-tech firms centralizing marketing leadership to drive consumer adoption in a competitive wellness market. By scaling its model, Function positions itself to better compete against established players in the personalized health sector.

Customers can expect to see more of the company's health model and branding as it pursues a wider market. This transition may eventually lead to new user experiences or outreach efforts as the marketing team executes its scale-up strategy.

The takeaway

Adding an executive for marketing underscores the importance of public awareness for health-tech startups. Companies that successfully scale their reach often transition from pure product development to dedicated growth-focused leadership.