Maev Dog Food Earned Clean Label Purity Award
The Austin-based company received recognition for the safety and quality of its raw canine food formulas.
Updated on Sept. 23, 2026 in Dogs
Live Poll
Do you prioritize third-party quality awards when choosing food for your pets?
Austin-based pet food company Maev has received the Clean Label Project Purity Award for its beef, chicken, and lamb recipes. The certification recognizes products that have successfully passed independent testing for contaminants including heavy metals and pesticides.
Why it matters
The award highlights the growing emphasis on ingredient safety in the pet care industry, as consumers increasingly demand transparency in what they feed their animals. This validation by an independent nonprofit provides a benchmark for owners concerned about the potential presence of plastics or toxins in canine diets.
The Purity Award is granted exclusively to products that rank in the top one-third of all items tested by the Clean Label Project. Maev's recipes, formulated by veterinary nutritionists, were specifically evaluated for contaminants such as pesticides and plasticizers.
The players
Maev
This is an Austin-based dog food company founded in 2018 that focuses on human-grade, raw canine nutrition.
Clean Label Project
This is a national nonprofit organization dedicated to testing consumer products for environmental contaminants and labeling accuracy.
The details
The Clean Label Project, a nonprofit organization, conducts rigorous testing on consumer goods to detect hazardous substances. By earning this award, Maev confirmed its commitment to ingredient purity for its flagship raw beef, chicken, and lamb offerings.
Timeline
Maev was established in 2018.
The Purity Award was granted to Maev in September 2026.
Culture Shift
This development reflects the broader trend of humanization in pet care, where owners apply the same rigorous safety standards to their pets' diets as they do to their own. This reflects a shift where the 53% of U.S. dog owners who prioritize their dog's nutrition over their own are driving demand for certified purity.
For local pet owners in Austin, this award offers an objective metric to weigh when selecting daily meals for their dogs. It helps simplify purchasing decisions by providing a trusted verification of product safety standards.
The takeaway
When choosing pet food, look for third-party certifications that move beyond marketing claims to confirm the absence of heavy metals and pesticides. Prioritizing products with independent purity verification can provide peace of mind for owners focused on long-term canine wellness.
Further reading
Learn more about the latest developments in canine health and care on our Dogs page.
Source note: This article includes information reported by Petfood Industry Community.
Live Poll
Do you prioritize third-party quality awards when choosing food for your pets?
