Trademark Property Broke Ground on Anthem Redevelopment
The $135 million project at Lincoln Square is transforming 43 acres of retail space in North Arlington.
Updated on Oct. 2, 2026 in Commercial
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Trademark Property Co. broke ground this summer on Anthem, a 404,000-square-foot redevelopment project located at the former Lincoln Square shopping center. The project aims to modernize the site with new commercial offerings, including 10 initial tenants.
Why it matters
North Arlington faces a significant deficit in retail square footage per capita compared to other DFW areas. By redeveloping aging sites, the city intends to address high vacancy rates and modernize the local commercial landscape.
The Anthem project encompasses 404,000 square feet of space supported by an investment exceeding $135 million. The site currently lists 10 signed tenants, nine of which are new to the Arlington market.
The players
Trademark Property Co.
This real estate investment and development firm specializes in the acquisition and renovation of shopping centers and mixed-use properties.
Harrison Street Asset Management
This investment management firm focuses on real estate assets, including student housing, senior living, and commercial properties.
Dallas Cowboys
The professional football organization is a significant regional stakeholder with ongoing plans to develop land surrounding AT&T Stadium.
The details
Trademark Property Co. is partnering with Harrison Street Asset Management to overhaul the 43-acre Lincoln Square property. Future phases of the Anthem development are expected to incorporate multifamily housing, office space, and a hotel.
Timeline
Trademark Property Co. broke ground on the Anthem project in the summer of 2026.
The Anthem project is expected to be completed in early 2028.
Culture Shift
Arlington is leveraging federal opportunity zone programs to incentivize private capital investment across its commercial corridors. This follows a broader trend of municipalities modernizing aging retail footprints to meet current per capita demand.
The transition of Lincoln Square into the Anthem project will introduce 10 new businesses to the area, expanding local retail and service options for residents. Long-term, the addition of multifamily and office components may alter the density and traffic patterns of the neighborhood.
The takeaway
Large-scale retail redevelopments are shifting the focus from traditional shopping centers to mixed-use destinations that include residential and office space. Residents should monitor development timelines as these projects continue to reshape local commercial infrastructure.
Further reading
For more on evolving local retail, read our coverage of the Arlington Commercial sector.
Source note: This article includes information reported by Bisnow.
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