Amarillo Ranks Eighth Among Trending 2027 Destinations
Skyscanner's ranking follows a 93% rise in flight searches to the Texas Panhandle city over the past year.
Updated on Nov. 15, 2026 in Travel — General
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Skyscanner ranked Amarillo as the eighth most trending destination in the world for 2027, placing it just ahead of Glasgow and Daytona Beach and just behind Stockholm. Flight searches to the city rose 93% over the past year.
Why it matters
The ranking reflects growing interest in Amarillo as a travel destination for residents and visitors across the Amarillo area. Tourism officials point to major events and easier air connections as key drivers of that interest.
Skyscanner ranked destinations using flight search data, and Amarillo's search volume rose 93% year over year. The extraction does not state the total number of destinations evaluated or the search volumes that produced the ranking.
The players
Skyscanner
Skyscanner is a global travel search platform that compares flights, hotels and car rentals across many booking sites.
Visit Amarillo
Visit Amarillo is the city's official destination marketing organization responsible for promoting tourism in Amarillo.
The details
Visit Amarillo attributed the tourism interest to major events and air connections. Amarillo has direct flights to several major hubs, along with one-stop connections through Denver, Houston, Las Vegas, and Dallas.
Timeline
Travelers spent $1.1 billion in Amarillo in 2025.
The WRCA World Championships were held over the weekend in Amarillo.
Tourism numbers are expected to be higher in 2026 due to the World Cup and the first annual Occunet Classic.
Official 2026 tourism figures will be released in April.
Travel Outlook
The rise in interest is tied to the Route 66 Centennial, which officials cite as a reason travelers are looking to visit Amarillo. Seasonal patterns and the 2026 World Cup and Occunet Classic are expected to shape visitor numbers in the coming year.
Travelers planning a trip to Amarillo should note that direct flights serve several major hubs, and one-stop connections are available through Denver, Houston, Las Vegas and Dallas. Booking ahead may be worthwhile given rising search interest and expected higher visitor numbers in 2026.
The takeaway
Growing search interest suggests Amarillo is drawing attention well beyond the Texas Panhandle. Travelers weighing destinations for the coming year may find it a practical option with reachable air connections.
What happens next
Official 2026 Amarillo tourism figures are scheduled for release in April 2026.
Further reading
For more on destinations gaining traction with travelers, browse Travel — General.
Source note: This article includes information reported by KVII.
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