First United Bank Gives $250,000 to Rock Rose Park
The donation helps fund Kids, Inc.'s Rock Rose Sports Park in Amarillo, which is set to open in spring 2027.
Updated on Nov. 11, 2026 in Philanthropy
First United Bank donated $250,000 to Kids, Inc.'s fundraising campaign for Rock Rose Sports Park, and one of the park's flag football fields will bear the bank's name. Kids, Inc. has surpassed its original fundraising goal of about $30 million but is still raising money because the goal has risen to more than $40 million.
Why it matters
Construction and inflation costs pushed the fundraising goal above $40 million, showing how rising building expenses are affecting community projects in Amarillo. The gift helps keep the sports complex on track for its planned opening.
First United Bank's $250,000 gift is part of a campaign that has passed its original roughly $30 million goal and now targets more than $40 million. The reported total raised to date has not been disclosed.
The players
Kids, Inc.
A nonprofit organization building Rock Rose Sports Park in Amarillo and leading its fundraising campaign.
First United Bank
A bank that donated $250,000 to the Rock Rose Sports Park campaign and will have its name on one of the park's flag football fields.
Haley Bell
Kids, Inc.'s vice president for development, who oversees the organization's fundraising efforts for the park.
The details
All baseball and softball fields are now completely turfed, and concession stands and light poles are going up. Construction is visible from the I-27 or South Coulter side of the site, and the park is designed to let families play and watch games in one location.
Timeline
Spring 2027: Rock Rose Sports Park is scheduled to open, with goals, bleachers and signs installed beforehand.
Community Build-Out
The campaign's goal rising from about $30 million to more than $40 million reflects how construction and inflation costs have pushed up the price of community sports facilities in Amarillo. Corporate naming gifts like the flag football field help close that gap as the project moves toward its spring 2027 opening.
Families in Amarillo will get a new location where they can play and watch sports in one place once the park opens. The park's naming and fundraising progress signals that the facility is on track for its planned spring 2027 date.
The takeaway
Community sports facilities depend on corporate gifts and continued fundraising when construction costs rise, so local donations can make a visible difference in what gets built. Residents who want the park to succeed can look for ways to support local fundraising campaigns.
What happens next
Rock Rose Sports Park is scheduled to open in spring 2027, with goals, bleachers and signs to be installed before opening day.
Further reading
Explore more local giving stories in Philanthropy coverage for Amarillo.
Source note: This article includes information reported by Newschannel10.
