Domino's to Open New North Amarillo Location

Franchisee Sweet Pizza, LLC will construct a new store at 2017 North Mirror Street.

Updated on Oct. 29, 2026 in Openings & Closings

Steel beams and masonry of a partially built commercial structure on an open, sunlit prairie lot in North Amarillo. — Sweet Pizza, LLC is constructing a new Domino's location at 2017 North Mirror Street to expand fast-food access in North Amarillo. AI Illustration. Upload story photo >

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A new Domino's Pizza store is scheduled to open in North Amarillo, bringing a new dining option to the area. The project is being developed by Midland-based franchisee Sweet Pizza, LLC.

Why it matters

This development aims to address a lack of fast food dining options currently available in this part of Amarillo. It provides a new service point for local residents who have previously had fewer choices than those in other city neighborhoods.

The project represents a $1 million investment for a 2,462 square foot building located at 2017 North Mirror Street. This is the latest expansion for the site developer.

The players

Domino's

This international pizza chain operates an extensive network of franchise locations across the United States.

Sweet Pizza, LLC

Based in Midland, this company serves as the active franchisee for Domino's stores throughout Amarillo.

The details

Sweet Pizza, LLC is overseeing the construction of this standalone building to expand its footprint in the city. The site is designed to improve accessibility to fast food in a region of North Amarillo that remains underserved.

Construction of the new Domino's building begins in December 2026.
Project construction is completed in July 2027.

Market Landscape

This expansion follows the broader industry trend of franchises targeting underserved urban corridors to capture localized market share. It positions the brand to compete more directly for suburban and neighborhood-based traffic.

Local residents in North Amarillo will gain an additional fast food dining option near 2017 North Mirror Street once construction concludes. The project aims to provide greater convenience for the neighborhood by reducing travel time for diners.

The takeaway

Expanding fast food options in underserved city corridors can improve local convenience and stimulate regional economic activity. Residents can expect improved access to carryout dining services in North Amarillo following the scheduled 2027 completion.