Parad-Ice Will Open Second Location at Westgate Mall
The local business plans to launch its new food court spot by Christmas 2026.
Updated on Sept. 24, 2026 in Openings & Closings
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Parad-Ice will expand its presence in Amarillo with a second location in the Westgate Mall food court. The owner announced the planned opening for the upcoming holiday season.
Why it matters
This expansion brings the family-founded business to a major shopping destination, significantly increasing its visibility and access for local shoppers. It marks a shift from a single-site model to a broader presence within the community.
The business is expanding to 2 total locations, growing from its original footprint established in 2025. This move follows the company's 76-year history since its founding in Michoacán, Mexico.
The players
Juan Carlos Solorio
He is the owner of Parad-Ice and currently manages the brand's expansion efforts.
Westgate Mall
This is a major retail hub in Amarillo that will host the second Parad-Ice location.
The details
The new storefront will be located in the Westgate Mall food court, situated directly next to China Max. Owner Juan Carlos Solorio confirmed the expansion plans via an update on the company's social media page.
Timeline
The original business was founded in Michoacán, Mexico, in the 1950s.
The first Amarillo store opened at 3429 S. Osage on October 22, 2025.
The second location is scheduled to open by Christmas 2026.
Market Landscape
This move follows the industry trend of local brands leveraging high-traffic mall spaces to increase customer acquisition. By moving into the Westgate Mall food court, Parad-Ice is positioning itself to compete more directly for the foot traffic of regional shoppers.
Shoppers in Amarillo can expect a new dining option in the Westgate Mall food court starting this holiday season. This expansion increases the availability of Parad-Ice products for visitors of the retail center.
The takeaway
Supporting long-standing family businesses as they scale helps maintain the local character of city retail hubs. Readers should keep an eye on holiday season announcements for the specific opening date of the new location.
Further reading
Learn more about new businesses coming to the area in our Openings & Closings section.
Source note: This article includes information reported by Lonestar 99.5.
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