Texas Riders Head to Run for a Million Season
Seven riders with Texas ties compete in the $1 million Run for a Million, featured in Season 7 of CMT's The Last Cowboy.
Updated on Nov. 2, 2026 in Rodeo
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Seven riders with Texas ties are among 16 competitors in the Run for a Million, the $1 million event featured in Season 7 of CMT's The Last Cowboy. The season premieres Nov. 6 at 7 p.m. Central.
Why it matters
The series gives viewers a look at the reining, cutting, and cow horse disciplines and the riders who compete in them. The Million Dollar Competition's $500,000 champion prize makes it one of the most lucrative events in the sport.
The Million Dollar Competition's 16 riders compete for a $1 million purse, with $500,000 going to the champion. The NRHA record for the highest marked go in reining stands at 237.5, set by Kole Price and Golden Coins.
The players
Taylor Sheridan
Taylor Sheridan is a television writer and producer whose ranch property, Bosque Ranch, hosted the 2026 reining qualifier.
Kole Price
Kole Price is a reining rider who, with Golden Coins, holds the NRHA record for the highest marked go in the discipline.
Erin Taormino
Erin Taormino is a cow horse rider who won the 2026 $250,000 Cow Horse Challenge at the Run for a Million with Hazardouz Material.
The details
Season 7 of The Last Cowboy follows riders in reining, cutting, and cow horse as they compete at the Run for a Million. The reining qualifier was held at Bosque Ranch in Weatherford, a property owned by Taylor Sheridan.
Timeline
2026: Reining qualifier held at Bosque Ranch in Weatherford.
2026: Jordan Williams wins the World's Greatest Horseman title in Fort Worth.
2026: Erin Taormino wins the $250,000 Cow Horse Challenge at the Run for a Million.
Nov. 6, 7 p.m. Central: Season 7 of The Last Cowboy premieres.
Season Trajectory
The Run for a Million has become a showcase for reining, cutting, and cow horse, with the NRHA record of 237.5 setting a benchmark for the discipline. The televised season adds a new platform for the riders' long-term earnings and standing.
Viewers can watch the Run for a Million competitors in reining, cutting, and cow horse when the season premieres Nov. 6 at 7 p.m. Central. Fans following specific riders can track their progress across the season's episodes.
The takeaway
Following a single discipline across a full season can reveal how riders prepare for high-stakes events. Watching the series alongside the NRHA's published records offers a clearer view of how the competition unfolds.
What happens next
Season 7 of The Last Cowboy premieres Nov. 6 at 7 p.m. Central on CMT.
Further reading
Explore more coverage in the Rodeo section.
Source note: This article includes information reported by Laredo Morning Times.
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