Hinojosa to Air Political Ad During Boxing Match
The Texas gubernatorial candidate will run a 30-second spot during the upcoming Canelo Álvarez and Christian Mbilli fight.
Updated on Oct. 31, 2026 in Hispanic
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Democratic gubernatorial candidate Gina Hinojosa will run a 30-second campaign advertisement titled 'No Te Dejes' during the November 2, 2026, boxing match between Canelo Álvarez and Christian Mbilli. The ad, which will air on the DAZN streaming platform, aims to contrast Hinojosa's policy proposals with those of three-term incumbent Governor Greg Abbott.
Why it matters
The campaign is utilizing this sports programming to connect with the state's Hispanic population, which makes up approximately 40% of the Texas electorate. The strategy specifically targets Latino men in an effort to shift voting trends following the 2024 election cycle.
The advertisement will run for 30 seconds on the DAZN streaming service. Recent polling indicates Hinojosa trails by 4 points, with a 3.4-point margin of error, despite leading among Hispanic voters by 23 points.
The players
Gina Hinojosa
She is the Democratic candidate running for Governor of Texas.
Greg Abbott
He is the current Governor of Texas who has served for three terms.
Canelo Álvarez
He is a professional boxer who is participating in the match scheduled for November.
Donald Trump
He is the current President of the United States who won the Texas vote in 2024.
The details
The 'No Te Dejes' ad campaign represents a direct outreach effort to address shifting political demographics in regions like the Rio Grande Valley. It follows a 2024 election year where 55% of Latino Texans supported Donald Trump, with Latino men favoring him by a two-to-one margin.
Timeline
November 2, 2026, is the scheduled date for the Canelo Álvarez vs Christian Mbilli fight.
2024 was the year that Donald Trump won Texas and the Arizona Senate race occurred.
Culture Shift
This campaign outreach mirrors the demographic shifts seen in the 2024 Arizona Senate race between Ruben Gallego and Kari Lake. It reflects a growing focus on engaging diverse voting blocs through tailored, culturally relevant media channels.
Texas voters tuning into the boxing match will encounter political messaging during their entertainment time. This outreach signals that candidates are increasingly prioritizing specialized digital platforms to communicate their policy platforms to specific demographics.
The takeaway
Campaigns are increasingly shifting toward high-engagement sports programming to reach diverse audiences directly. Voters should expect similar targeted messaging as candidates continue to refine their outreach strategies across varied digital platforms.
Further reading
For more on evolving demographic trends, see Texas Hispanic.
Live Poll
Does using sports and cultural events effectively encourage meaningful voter participation in your community?
