Holt Lunsford Commercial Hires Preston Herold
The firm appoints industry veteran Preston Herold to lead its expanding bulk warehouse development division.
Updated on Oct. 29, 2026 in Commercial
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Holt Lunsford Commercial Investments has announced the hiring of Preston Herold as its new Managing Principal. Herold will lead the firm's Bulk Warehouse Development Program to support growth across Texas.
Why it matters
Herold joins the firm to oversee the sourcing, underwriting, and execution of large-scale industrial projects. His leadership aims to accelerate the expansion of the company's existing industrial real estate portfolio.
Preston Herold brings 27 years of industrial real estate experience to the firm, following an 11-year tenure at Hunt Southwest and 11 years at Hillwood. Holt Lunsford Commercial currently manages 90 million square feet of space.
The players
Preston Herold
He is the new Managing Principal at Holt Lunsford Commercial Investments and a former president of Hunt Southwest.
Holt Lunsford Commercial Investments
This firm is a privately held real estate investment and services company operating throughout Texas.
The details
Herold previously oversaw the development of 7 million square feet of industrial space with projects spanning Dallas-Fort Worth, Houston, and El Paso. He holds an Economics and Political Science degree from Northwestern University and a Juris Doctor from Southern Methodist University.
Timeline
Preston Herold joined Holt Lunsford Commercial Investments on October 29, 2026.
Culture Shift
The hire marks a strategic move within the industrial real estate development cycle in Texas, shifting away from recent conservative growth patterns. This transition signals an increased industry focus on large-scale bulk warehouse development as companies prioritize logistical capacity.
The expansion of bulk warehouse projects may lead to increased industrial development activity and job creation in major Texas hubs. Tenants and investors should anticipate a broader range of available industrial space as the firm executes its development strategy.
The takeaway
Commercial real estate firms are increasingly prioritizing executive talent with specific industrial development expertise to navigate competitive growth markets. Investors should watch for increased development activity in regional hubs as these firms leverage new leadership to scale portfolios.
Further reading
Learn more about the latest industry activity in the Texas Commercial sector.
Source note: This article includes information reported by Fort Worth Report.
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