Texas Businesses Generate $7.8 Billion via TikTok

A 2025 economic report finds the platform supports 39,000 state jobs.

Updated on Oct. 22, 2026 in Economic Indicators

Isometric editorial illustration of a cardboard shipping carton and packing supplies, representing the economic impact of digital commerce in Texas. — Texas businesses generated $7.8 billion in economic output through TikTok in 2025, with the platform supporting 39,000 jobs statewide. AI Illustration. Upload story photo >

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Texas businesses leveraged TikTok to generate $7.8 billion in gross domestic product during 2025. The platform also supported 39,000 jobs across the state throughout the year.

Why it matters

TikTok helps businesses scale by reaching new customers and utilizing AI marketing tools. This access allows companies to expand operations and increase sales volume significantly.

A PF Global study found that 85% of Texas businesses using TikTok reported increased sales, while 94% utilized the platform's AI tools for marketing. Additionally, 83% of these businesses reached customers they otherwise would not have accessed.

The players

Lerin Lockwood

An entrepreneur based in Bynum whose business, Lion Latch, saw a surge in daily orders after utilizing TikTok.

PF Global

A research firm that conducted the survey of 11,000 U.S. adults and 5,000 American businesses regarding TikTok's economic impact.

The details

Businesses such as Bynum-based Lion Latch used TikTok shops to scale, with daily orders rising from 100 to 1,200 after launching on the platform. Tools for managing advertising campaigns and approving affiliates help small and medium-sized enterprises expand their reach.

Lerin Lockwood began posting content on TikTok in 2020.
A video posted by Lockwood reached 7.7 million views in 2021.
Lockwood launched a TikTok shop in 2023.
Texas businesses generated $7.8 billion through the app in 2025.
TikTok U.S. is scheduled to form as a new joint venture in 2026.

Macro View

This performance mirrors historical shifts where digital platforms move from social spaces to vital commercial infrastructure. The reliance on these tools reflects a broader trend of small businesses integrating AI-driven advertising into their primary growth strategies.

Local small businesses are increasingly leveraging digital tools to compete, which may affect pricing and product availability for consumers. Shoppers can now use two-tap checkout features on social media to purchase items directly from local vendors.

The takeaway

Entrepreneurs can scale their operations by tapping into niche audiences through platform-specific marketing tools. Successful adoption requires utilizing integrated AI features to streamline advertising and manage direct customer sales.