Cavinder Twins Launch Azúcar Margarita Brand
The social media stars are entering the ready-to-drink market with a new tequila-based beverage line in Texas.
Updated on Oct. 15, 2026 in Cocktails
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The Cavinder twins have partnered with Azúcar owner Adam Weitsman to launch a new ready-to-drink margarita brand. The rollout begins with a Texas-focused retail strategy in Dallas and Austin.
Why it matters
The twins designed the product to align with modern consumer drinking preferences while taking on active equity and creative roles. They intend to use this launch to further their brand-building ventures beyond their previous wellness company.
The canned margaritas feature 100 percent Blue Agave Blanco Tequila, real fruit, and agave nectar. Each drink is vegan, gluten-free, and available in Classic Lime, Spicy Lime, and Passion Fruit flavors.
The players
Cavinder twins
The sisters are social media personalities who have expanded into business ventures, including a wellness brand and a tequila-based beverage line.
Adam Weitsman
He is the business owner who holds the rights to the Azúcar brand.
The details
As Creative Directors, the Cavinder twins manage the company storytelling, social media content, and events. While the brand utilizes an online sales model for most states, it is currently focusing its physical retail distribution on Texas.
Timeline
August 2026: The Cavinder twins launched the wellness brand Go Two.
October 15, 2026: The Cavinder twins officially launched the Azúcar margarita brand.
Culture Shift
This move mirrors the broader shift of high-profile influencers using their digital audiences to bypass traditional marketing cycles for consumer goods. It demonstrates how celebrity-backed ventures are increasingly prioritizing direct-to-consumer digital models over legacy retail.
Residents in Dallas and Austin can now look for these tequila-based beverages at local retail outlets as the brand expands its footprint. Those outside of the immediate Texas launch zone can access the full product range through the brand's online sales platform.
The takeaway
Consumers should check the label for the 180-calorie count to see how it fits into their specific dietary preferences. This launch serves as a reminder of the growing influence that digital creators now wield in the ready-to-drink spirits market.
Further reading
For more on the latest beverage trends, visit the Texas Cocktails section.
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