McLane Group Acquired O.B. Macaroni Co.

The Temple-based distributor aims to expand the Q&Q Pasta brand into new markets.

Updated on Oct. 11, 2026 in Mexican Food

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Temple-based food distributor McLane Group has completed its acquisition of O.B. Macaroni Co. The company intends to leverage the deal to broaden the reach of the Q&Q Pasta brand.

Why it matters

The acquisition aims to capitalize on the economic and broad appeal of fideo, a type of vermicelli pasta. McLane Group plans to introduce the brand to new regions, including untapped parts of Texas, New Mexico, Arizona, and Oklahoma.

O.B. Macaroni Co. was originally founded in 1899 as the Fort Worth Macaroni Co. The company later launched its Q&Q Pasta brand, known for its vermicelli, in 1910.

The players

McLane Group

McLane Group is a food distribution company headquartered in Temple, Texas.

O.B. Macaroni Co.

O.B. Macaroni Co. is a historic pasta producer originally established in Fort Worth in 1899.

Frank J. Case III

Frank J. Case III serves as the president of Q&Q Pasta.

The details

McLane Group plans to drive growth by marketing the Q&Q vermicelli product as the original Mexican fideo. Through this strategic acquisition, the company intends to double sales for the historic pasta brand.

O.B. Macaroni Co. was founded in 1899.
Quality and Quantity Pasta launched in 1910.
McLane Group acquired O.B. Macaroni Co. on October 1, 2026.

Culture Shift

This acquisition mirrors the broader trend of large-scale distributors investing in regional heritage food brands to capitalize on growing consumer interest in authentic ethnic staples. McLane Group positions itself to scale Q&Q Pasta by leveraging its existing distribution infrastructure against national competitors.

Texas shoppers may soon see an increased availability of Q&Q Pasta products in local retailers as the brand expands its market presence. This shift could provide consumers with broader access to traditional fideo products across the state.

The takeaway

The growth strategy centers on promoting the cultural heritage of fideo to drive mass-market interest. Consumers should anticipate seeing this traditional pasta product appear in a greater number of grocery stores across the Southwest.