Ryde Executed Marketing Campaign With Rob Gronkowski

The Texas-based wellness brand partnered with the athlete to promote its supplement shots across the U.S.

Updated on Oct. 10, 2026 in Marketing

Sleek glass wellness supplement vials arranged on a polished stainless steel laboratory surface under cool, clinical lighting. — Texas-based supplement brand Ryde launched a nationwide marketing campaign in June 2026 featuring former NFL athlete Rob Gronkowski. AI Illustration. Upload story photo >

Live Poll

Do you find that celebrity endorsements make you more likely to purchase a new product?

Starting in June 2026, Texas-based supplement brand Ryde launched a marketing campaign featuring Rob Gronkowski. The collaboration focused on promoting the company's Focus and Sleep wellness shots to 20 million consumers.

Why it matters

Ryde partnered with Rob Gronkowski to significantly increase its brand awareness within the competitive supplement market. The company also sought to provide professional development through an internship program for student athletes.

The campaign generated 1,700 media placements and 23 million video views during its run. These figures supported the total reach of 20 million consumers for the Texas-based company.

The players

Ryde

This Texas-based company produces wellness shots and manages a name, image, and likeness program for college athletes.

Rob Gronkowski

He is a retired professional football player who serves as a high-profile brand ambassador for consumer products.

The details

Ryde worked directly with Rob Gronkowski on scripts to ensure the campaign felt authentic to the brand's identity. The initiative was part of a broader strategy that also involved hiring student interns in departments such as activation and operations.

The internship program for college students took place in the fall of 2025.
The marketing campaign with Rob Gronkowski officially began in June 2026.
The promotional campaign ran for three months from June 2026 through August 2026.

Market Landscape

Ryde is capitalizing on the evolving landscape of college athletics following the 2021 Supreme Court NIL ruling. This allows the brand to integrate student talent into its operations while building market share against larger industry rivals.

Consumers can expect continued visibility of Ryde's wellness shots as the brand anticipates growth in awareness. The company's ongoing internship program may also impact local college students seeking professional experience in sports marketing.

The takeaway

Brands are increasingly utilizing high-profile athlete endorsements alongside grassroots internship programs to build long-term consumer trust. These dual-track strategies help companies gain immediate market reach while fostering community ties with university programs.