New Primal Released Chicken Sticks at Texas Costco

The zero-sugar snacks are now available in 12-count packages at Texas warehouse clubs.

Updated on Oct. 9, 2026 in Healthy Food

Bold vector editorial illustration of chicken snack sticks with bell pepper slices and spices, highlighting a new food product launch. — New Primal has launched its Fajita Seasoned Chicken Sticks, now available in 12-count packages at Costco warehouse locations throughout Texas. AI Illustration. Upload story photo >

Live Poll

Do you plan to purchase zero-sugar meat snacks at your local warehouse club?

New Primal has launched its Fajita Seasoned Chicken Sticks at Costco locations across Texas. The product features an ingredient profile inspired by Tex-Mex cuisine.

Why it matters

The launch expands New Primal's zero-sugar lineup while tapping into regional flavor preferences. It marks the brand's second product placement within Texas Costco stores.

The chicken sticks are sold in 12-count packages at Texas Costco stores. Each serving is made with vegetarian-fed chicken raised without antibiotics or added hormones.

The players

New Primal

New Primal is a food processing company recognized as the 2026 Processor of the Year.

Costco

Costco is a global membership-based warehouse club operator that carries a variety of consumer goods.

The details

The sticks are seasoned with a blend of red and green bell peppers, paprika, and cumin. This release builds upon the company's zero-sugar product portfolio.

October 2026: Fajita Seasoned Chicken Sticks released.
2026: New Primal named Processor of the Year.
2026: Company released Rotisserie Seasoned Chicken Sticks.

Culture Shift

The release of these chicken sticks follows the rising consumer demand for portable high-protein, zero-sugar snacks. This shift reflects a move toward clean-label convenience foods that prioritize health-conscious ingredients.

Texas shoppers can find the new 12-count packs during their regular visits to local Costco warehouses. This addition provides a new quick, zero-sugar snack option for households.

The takeaway

This launch highlights how national brands are leveraging regional flavor profiles to capture local market interest. Consumers seeking healthier snack alternatives can now utilize this product as a zero-sugar option for daily protein intake.