Nashville Station Flips to Santa-FM Holiday Format

Cromwell Media switched 93.3 Totally Hits to all-Christmas music as 93.3 Santa-FM on Friday, November 13.

Updated on Nov. 13, 2026 in Holiday Music

Nashville Station Flips to Santa-FM Holiday Format

Live Poll

Do you start listening to Christmas music on the radio before Thanksgiving?

Cromwell Media changed the Classic Hits format of its Nashville station, now branded 93.3 Santa-FM, to Christmas music, positioned as The Best Holiday Songs of All Time. The format took effect Friday, November 13, 2026, and will continue through Christmas Day.

Why it matters

The change means Nashville listeners who tuned in for classic hits will hear holiday music instead until the season ends, and the station has not said whether its previous format will return. Mix 92.9 WJXA, run by Midwest Communications, is the other Nashville station that has gone all-Christmas, so the market now has two competing holiday-music outlets.

The change covers the 93.3 FM main signal plus translators at 95.1 and 102.5 and HD4 subchannels at 102.9 and La Vergne, while rival Mix 92.9 WJXA also switched to all-Christmas programming. Cromwell Media has not disclosed listener ratings or the expected length of the format beyond Christmas Day.

The players

Cromwell Media

Cromwell Media is a radio broadcasting company that operates stations in several U.S. markets, including Nashville.

Midwest Communications

Midwest Communications is a radio broadcasting company that owns AC station Mix 92.9 WJXA in Nashville.

The details

Cromwell Media Nashville Director of Programming and Branding Chris Atticus said Santa came to the station and demanded control, and the company handed over the station's keys and turned up the Christmas music. Cromwell Media chose Friday, the 13th, to kick off the holiday format.

November 13, 2026: Totally Hits 93.3 switches to 93.3 Santa-FM Christmas format.
December 25, 2026: Scheduled end of holiday hits programming on the station.

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Industry Dynamics

Nashville's Mix 92.9 WJXA went all-Christmas before Totally Hits 93.3 did, and the addition of a second station follows the seasonal radio pattern in which stations temporarily flip formats to holiday music each November. The competing flips show how Nashville's AC and Classic Hits stations are both leaning on holiday programming to hold audiences during the season.

Listeners in Nashville, Murfreesboro, and surrounding areas who tune to 93.3 FM, the 95.1 and 102.5 translators, or HD4 subchannels will hear holiday music instead of Classic Hits through Christmas Day. Because Cromwell Media has not said whether the old format returns, listeners who want classic hits after the holidays should watch for further announcements.

The takeaway

Nashville now has two stations playing all-Christmas music, so listeners wanting holiday songs have more choices this season. If you rely on Classic Hits, check your preset stations after December 25 to see whether the format has returned.