Titans Promote McCarren to CMO, Expand Werly Role
The team will not hire a chief business officer as originally planned, and instead restructures its front office around existing executives.
Updated on Nov. 6, 2026 in Business Strategy
The Tennessee Titans promoted Jordan McCarren from VP/Marketing - Advertising & Analytics to EVP/CMO and gave Chief Operating Officer Dan Werly authority over all revenue divisions. The moves replace an earlier plan to hire a chief business officer, and the restructuring began in October.
Why it matters
The changes consolidate revenue oversight under Werly and elevate McCarren within the front office at a time when several senior commercial executives have departed. The decision to skip the chief business officer hire signals a different organizational structure for the franchise's business operations in Nashville.
Three senior commercial executives left in October, including SVP & CRO Adam Nuse and SVP/Brand Marketing Erin Swartz. The team has not said whether those posts will be filled, and the chief business officer role originally planned will not be hired.
The players
Tennessee Titans
The Nashville-based NFL franchise that is restructuring its front office and business operations.
Dan Werly
The Titans' Chief Operating Officer, now given authority over all revenue divisions.
Jordan McCarren
The Titans' newly promoted EVP/CMO, who previously led advertising and analytics marketing after joining from the Buffalo Bills.
Burke Nihill
The Titans' chief executive officer, to whom McCarren, Werly and CFO Shannon Myers report.
The details
The team promoted Jordan McCarren, who joined in 2025 from the Bills, to EVP/CMO and gave Dan Werly new authority over all revenue divisions. Both will report to CEO Burke Nihill alongside CFO Shannon Myers.
Timeline
October 2026: Front office restructuring began and three executives departed.
Two weeks after October 2026: The team denied local reports it had filled the chief business officer role with Jeremy Walls.
November 6, 2026: The Titans announced the McCarren promotion and Werly's expanded authority.
Market Landscape
Many NFL franchises have added dedicated chief business officer roles to centralize ticketing, sponsorship and media revenue. The Titans' decision to skip that hire and assign revenue authority to Werly departs from that approach and reflects a more consolidated front office.
Titans fans are unlikely to see direct changes in ticket or merchandise pricing from this restructuring alone. The reorganization shifts internal responsibility for revenue, which may affect future sponsorship and promotional programs in Nashville.
The takeaway
Organizations often restructure revenue leadership before adding new titles, so watch who fills the vacated commercial roles to see where the Titans' business strategy is heading.
Further reading
For more on how franchise leaders structure their business operations, see Business Strategy coverage for Nashville.
Source note: This article includes information reported by Sportsbusinessjournal.
