Curb Records Promoted Todd Thomas to VP
The veteran executive moves up from his previous role as Co-National, Promotion at the Nashville label.
Updated on Oct. 14, 2026 in Country
Curb Records has announced the promotion of Todd Thomas to the position of VP, Promotion. Thomas, who joined the label in 2012, previously served as Co-National, Promotion earlier in 2026.
Why it matters
The appointment marks a leadership shift within the Nashville-based label's promotion department. Thomas will now lead the core promotion staff as the company looks toward its upcoming release cycles.
The promotion follows Todd Thomas's 14-year tenure at Curb Records, which began in 2012. He takes leadership of a promotion team that includes staff members Samantha DePrez, Bailey White, Rusty Sherrill, and Brian Day.
The players
Todd Thomas
He is the newly appointed VP, Promotion at Curb Records who has been with the label since 2012.
Curb Records
This Nashville-based record label specializes in country and contemporary Christian music.
Lori Hartigan
She serves as the National Director, Media at Curb Records and manages radio panel promotion from the West Coast.
The details
In his new capacity, Thomas will oversee the label's promotion efforts as it maintains operations across various radio panels. Lori Hartigan continues in her role as National Director, Media, handling promotion oversight for MusicRow and Activator panels from the West Coast.
Timeline
Todd Thomas began his employment at Curb Records in 2012.
Thomas served as Co-National, Promotion earlier in 2026.
The promotion to VP, Promotion was announced on October 14, 2026.
Industry Dynamics
This appointment reflects the ongoing shift in Nashville-based label promotion executive roles within the competitive music landscape. It mirrors a broader industry trend of consolidating leadership to streamline radio outreach strategies in an evolving streaming-first era.
This leadership change impacts how fans interact with new artist releases by shifting the personnel responsible for securing airplay on major radio panels. Listeners can expect consistent promotional efforts as Thomas takes over leadership of the label's regional outreach.
The takeaway
Effective label promotion requires long-term institutional knowledge, as evidenced by Thomas's 14-year history with the company. Listeners can anticipate that label promotional strategies will remain focused on established radio relationships during this leadership transition.
Further reading
For more news regarding industry shifts in Tennessee, visit the Country section.
Source note: This article includes information reported by MusicRow.
