Experiential Hospitality Group Names Ed Donaldson Commercial Director
Donaldson, who is based at the company's Memphis headquarters, will lead EHG's global commercial strategy.
Updated on Nov. 5, 2026 in Business Travel
Experiential Hospitality Group has named Ed Donaldson its group commercial director. Donaldson will oversee sales, marketing, distribution and revenue management across the company.
Why it matters
The appointment places a hospitality veteran with 38 years of industry experience in charge of commercial work as EHG prepares to introduce its first destinations. Travel advisors are expected to play a critical role in the company's growth.
The announcement is a personnel appointment, and the stub gives no figures on EHG's own portfolio size or revenue. Donaldson's background includes roles at The Affluent Traveler Collection, which covers roughly 1,500 hotels and more than 25,000 luxury travel advisors worldwide.
The players
Experiential Hospitality Group
A hospitality company headquartered in Memphis that is preparing to introduce its first destinations and is led commercially by Donaldson.
Ed Donaldson
A hospitality executive with 38 years of industry experience who previously held senior sales and marketing roles at The Affluent Traveler Collection, Small Luxury Hotels of the World, JG Black Book of Travel and TravelCLICK.
The details
Donaldson has led openings and repositioning efforts at properties including Mandarin Oriental Canouan, The Ritz-Carlton St. Thomas and Rosewood Bermuda. At Rosewood Bermuda, he led the hotel and residential association out of receivership ahead of the property's sale.
Timeline
November 2026: Hotel Business November issue features EHG and its philosophy.
Industry Context
Donaldson's prior work at The Affluent Traveler Collection, which runs a value-added program covering roughly 1,500 hotels and more than 25,000 luxury travel advisors, shows his background in advisor-led luxury distribution. EHG's stated reliance on travel advisors follows that same distribution model.
Travelers who book luxury stays or work with travel advisors may see EHG's first destinations enter the market as Donaldson shapes its distribution. The source gives no opening dates or booking details.
The takeaway
EHG's commercial leadership now sits with an executive whose career spans advisor networks and turnaround work on luxury properties. Readers tracking new hospitality brands can watch how EHG builds its advisor relationships as its first destinations approach.
Further reading
For more on corporate hospitality moves, see Business Travel.
Source note: This article includes information reported by Hotel Business.
