Radio Pig Returns to Memphis on 560 WHBQ

Flinn Broadcasting relaunches the Pig brand as a 1970s-through-90s Classic Hits station after WHBQ's Sports format moves to 107.5 FM.

Updated on Nov. 2, 2026 in R&B

A slender steel broadcast tower rises from flat farmland beside a low brick transmitter shed under overcast daylight. — Flinn Broadcasting has relaunched the Radio Pig brand on 560 WHBQ and 98.5 W253DF in Memphis with a 1970s-through-1990s Classic Hits format. AI Illustration. Upload story photo >

Flinn Broadcasting has relaunched the Radio Pig brand in Memphis on 560 WHBQ and 98.5 W253DF, featuring a Classic Hits format drawn from the 1970s through the 1990s. The relaunch follows the move of WHBQ's Sports format to 107.5 WHBQ-FM Germantown in early September, which replaced CHR Q107.5.

Why it matters

The relaunch returns a brand Flinn has used on multiple Memphis signals since 2001 to a format aimed at listeners who favor music from earlier decades. It also reflects how the station group is reshuffling its Memphis lineup across AM, FM and translator frequencies.

The relaunched Pig brand uses frequencies 560 AM and 98.5 FM, while WHBQ-FM Germantown at 107.5 FM now carries Sports programming. Flinn has used the Pig name in Memphis since 2001, but the source does not give the relaunch date.

The players

Flinn Broadcasting

Flinn Broadcasting is a Memphis-based radio company that owns and operates WHBQ and several other stations in the market.

The details

Flinn Broadcasting relaunched Radio Pig on 560 WHBQ and 98.5 W253DF with a Classic Hits format built on music from the 1970s through the 1990s. The move followed WHBQ's Sports format shifting to 107.5 WHBQ-FM Germantown in early September, where it replaced CHR Q107.5 and rebranded as 107.5 The Memphis Sports Hub.

2001: Flinn Broadcasting begins using the Pig brand on Memphis market signals.
2002-2004: The Pig brand runs an Adult Alternative format on 107.5.
2004-2010: The Pig brand runs an Adult Alternative format on 96.1.
2010-2011: The Pig brand runs an Adult Alternative format on 87.7.
Early September: WHBQ's Sports format moves to 107.5 WHBQ-FM Germantown.

Industry Dynamics

The Pig brand has moved through Adult Alternative formats on 107.5, 96.1 and 87.7 across 2002 to 2011 before returning in its current form. The relaunch continues a pattern of Memphis broadcasters repositioning one brand across multiple frequencies as format demand shifts.

Listeners in the Memphis market can find the relaunched Classic Hits format on 560 AM and 98.5 FM, while Sports programming now airs on 107.5 FM in Germantown. Those who followed the Pig brand across earlier frequencies will need to tune to the new dial positions to hear the format.

The takeaway

Radio frequency changes can move a station's audience quickly, so listeners who depend on a specific format should check current dial positions after a relaunch. Format shifts in Memphis show how one brand can return repeatedly under new programming.