City Brew Tours Memphis Won National Award
The local brewery tour has been named a Travelers Choice Best of the Best award winner for 2026.
Updated on Oct. 1, 2026 in Beer
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City Brew Tours Memphis earned a 2026 TripAdvisor Travelers Choice Best of the Best award. It is currently recognized as the top-rated brewery tour in the United States.
Why it matters
This recognition places the local experience among the top 1% of travel activities worldwide. It highlights the high quality of Memphis beer culture and tourism offerings on a national stage.
The tour currently holds the No. 4 national ranking for Beer and Wine tours out of approximately 1,500 evaluated experiences nationwide. It is part of a company network that originally began in Vermont in 2008.
The players
City Brew Tours Memphis
This local tour provider specializes in educational brewery visits and tastings.
The Peabody
This historic hotel serves as the central meeting point and departure location for the tour.
TripAdvisor
This global travel platform aggregates millions of consumer reviews to issue annual travel awards.
The details
Guests on the tour participate in curated brewery visits, guided beer tastings, and professional food pairings. Tours depart from the entrance of The Peabody hotel for participants.
Timeline
The parent company, City Brew Tours, was founded in Vermont in 2008.
City Brew Tours Memphis officially launched in 2023.
The company received its TripAdvisor Travelers Choice Best of the Best award in 2026.
Culture Shift
The rise of City Brew Tours Memphis reflects a broader shift toward experiential tourism where niche, local activities increasingly rival major global attractions in consumer prestige. This trend is driven by digital review ecosystems that democratize travel rankings once reserved for large-scale venues.
Residents and visitors should expect higher demand for tour slots following this national recognition, making advance booking essential. Travelers can incorporate this award-winning activity into their itineraries starting from The Peabody hotel.
The takeaway
Visitors planning a trip to Memphis can prioritize this tour for a highly rated, vetted local experience. Bookings should be made well in advance to accommodate the increased volume associated with the 2026 award status.
Further reading
Learn more about the local industry at Beer.
Source note: This article includes information reported by The Commercial Appeal.
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