Peyton Manning Will Launch Adidas Scavenger Hunt
The event will invite students to search for a hidden contract on the University of Tennessee campus this week.
Updated on Sept. 22, 2026 in Football
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Would you participate in a campus scavenger hunt for a chance to win sports apparel?
Peyton Manning and Adidas will initiate a campus-wide scavenger hunt at the University of Tennessee on September 24, 2026. Students tasked with finding a hidden contract will compete for a grand prize package.
Why it matters
The scavenger hunt serves as a marketing activation to celebrate the official partnership between the University of Tennessee and Adidas, which began earlier this summer.
The prize package includes season tickets to every university sporting event and Adidas gear provided throughout the year. The winner will also receive styling resources from Dick's Sporting Goods.
The players
Peyton Manning
A legendary former University of Tennessee quarterback who is partnering with Adidas for this marketing activation.
Adidas
A global athletic apparel corporation that entered into a partnership with the University of Tennessee in July 2026.
University of Tennessee
The public research university in Knoxville serving as the host site for the promotional event.
Dick's Sporting Goods
A major American sporting goods retailer providing the styling resources included in the prize package.
The details
Participants will search the University of Tennessee campus for a missing contract to win the grand prize. The event concludes with the victor participating in an exclusive signing ceremony alongside Peyton Manning.
Timeline
The University of Tennessee partnered with Adidas on July 2, 2026.
The scavenger hunt begins on September 24, 2026.
Season Trajectory
This event arrives as excitement builds for an upcoming football game that is expected to attract ESPN's College Gameday to Knoxville. It marks a significant effort to bolster campus engagement and brand loyalty as the athletic season progresses.
The winner will receive season tickets to every university sporting event, providing immediate access to the full athletic calendar. Participation requires students to track down the hidden contract on campus grounds during the event window.
The takeaway
This event demonstrates how high-profile partnerships are leveraging interactive marketing to deepen fan connection to collegiate sports. Students should stay alert for clues on campus as the scavenger hunt begins on September 24.
Further reading
For more on local sports culture, visit Football.
Live Poll
Would you participate in a campus scavenger hunt for a chance to win sports apparel?
