Jason Sprenkle Has Joined Sojo as Strategic Advisor

The former Key Data CEO joins the vacation rental amenity platform following his departure from his previous executive role.

Updated on Sept. 30, 2026 in Hotels

Jason Sprenkle Has Joined Sojo as Strategic Advisor

Live Poll

Do you believe vacation rental automation platforms make your travel experiences more consistent and reliable?

Industry veteran Jason Sprenkle has joined the amenity management platform sojo as a strategic advisor. He brings extensive experience from his leadership roles at 360 Blue and Key Data to the growing company.

Why it matters

Sprenkle’s appointment aims to support sojo’s strategy for scaling its platform, which currently helps rental managers streamline operations. His background in vacation rental technology is expected to aid the company as it seeks to further reduce operational complexity.

The sojo platform currently serves over 600 vacation rental managers, covering a network of more than 100,000 individual properties. The system functions by integrating with existing property management software to automate the procurement and delivery of amenities.

The players

Jason Sprenkle

He is a vacation rental industry veteran who previously led 360 Blue for nearly 15 years and served as CEO of Key Data for over eight years.

sojo

This company provides a platform that manages amenities for vacation rentals by integrating with property management systems.

The details

Founded in 2021, sojo utilizes technology to automate the sourcing, organization, and delivery of amenities for rental properties. The platform connects directly with property management systems and reservation calendars to simplify management workflows.

2021: sojo was founded.
2026: Sprenkle received the Shortyz Pioneer Award.
2026: Sprenkle stepped down from his day-to-day role at Key Data.
September 30, 2026: Jason Sprenkle joined sojo as a strategic advisor.

Travel Outlook

The appointment follows Sprenkle's recognition with the 2026 Shortyz Pioneer Award, which highlights his long-standing influence in the short-term rental sector. This move signals a trend of industry leaders pivoting toward specialized software solutions that optimize the vacation rental guest experience.

For property managers in Clarksville, this leadership change may result in enhanced software capabilities as the company scales its amenity management platform. Users can expect improved automation features that simplify the delivery of guest services and property preparations.

The takeaway

The addition of an experienced executive like Sprenkle suggests that sojo is prioritizing rapid scaling and platform refinement. Property managers should watch for new integrations or service updates that may further automate their operational requirements.