Fuller Brothers Acquired Chattanooga Times Free Press
The new ownership group implemented staff reductions and increased the use of artificial intelligence.
Updated on Sept. 29, 2026 in Artificial Intelligence
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Craig Fuller and Max Fuller acquired the Chattanooga Times Free Press on July 31, 2026. Following the purchase, the publication reduced its total workforce from 128 to 57 employees.
Why it matters
The acquisition prompted significant shifts in newsroom operations and personnel management at the Tennessee publication. The new ownership has also introduced lower-priced digital subscriptions while expanding the integration of artificial intelligence tools.
The Chattanooga Times Free Press integrated artificial intelligence tools for writing columns and editing processes. The organization currently maintains a strict policy prohibiting reporters from disclosing their use of these AI technologies.
The players
Craig Fuller
Craig Fuller is a new owner of the Chattanooga Times Free Press who has overseen staff reductions and the integration of new technology.
Max Fuller
Max Fuller is a new owner who participated in the acquisition of the Chattanooga Times Free Press in July 2026.
WEHCO
WEHCO is the previous owner of the Chattanooga Times Free Press that implemented layoffs of 50 employees during the sale process.
Chattanooga Times Free Press
The Chattanooga Times Free Press is a Chattanooga-based newspaper that recently transitioned to new ownership.
The details
Following the acquisition, WEHCO laid off approximately 50 employees, while Craig Fuller eliminated an additional 13 positions in August 2026. Despite the reduction in staff, ownership stated plans to hire more journalists in the future.
Timeline
July 31, 2026: Craig and Max Fuller acquired the newspaper.
August 2026: Fuller cut 13 positions at the newspaper.
The Tech Race
The transition at the Chattanooga Times Free Press reflects a broader industry movement toward integrating AI-assisted tools to manage editorial workflows. This shift signals a departure from traditional newsroom structures as publishers prioritize digital efficiency over legacy staffing models.
Readers of the Chattanooga Times Free Press will encounter lower-priced digital subscription options as part of the new ownership's strategy. However, the use of AI tools in columns and editing may change the editorial style and transparency standards that subscribers have previously experienced.
The takeaway
The management changes highlight how regional media organizations are balancing staff reductions with the adoption of automated writing technologies. Readers should expect an evolving editorial environment as the publication continues to implement new AI tools for content production.
Further reading
For more information on how media outlets are adopting new technologies, visit the Artificial Intelligence section.
Source note: This article includes information reported by Editor and Publisher.
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