Custom Truck Auction Raises Funds for Brett Boyer Foundation

A custom-built 1979 Chevrolet truck sold at a Tennessee event, directing $275,000 toward medical research.

Updated on Oct. 26, 2026 in Philanthropy

Custom Truck Auction Raises Funds for Brett Boyer Foundation

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A custom 1979 K-30 Crew Cab Chevrolet known as Project Reborn raised $275,000 for the Brett Boyer Foundation during an auction in Tennessee. The vehicle was auctioned at Luke Bryan's Red Bird Games event to support research for congenital heart disease and Down syndrome.

Why it matters

The funds generated by this charitable initiative directly benefit the Brett Boyer Foundation in its mission to support families and advance research. The foundation, which honors Sadie Brett Boyer, relies on such efforts to drive meaningful change for those affected by congenital heart disease and Down syndrome.

The auction of the 1979 K-30 Crew Cab Chevrolet generated $275,000 in total proceeds. Construction of the vehicle, known as Project Reborn, required 45 days of labor by the NFI Empire team in North East.

The players

Brett Boyer Foundation

This foundation supports research for congenital heart disease and Down syndrome while honoring Sadie Brett Boyer.

NFI Empire

Based in North East, this group is responsible for the design and construction of the custom Project Reborn vehicle.

Luke Bryan

He is a notable country music artist who hosted the Red Bird Games event where the truck was auctioned.

The details

NFI Empire built the custom truck by transforming multiple vehicles into a single finished project over the course of 45 days. The completed truck was then transported to Tennessee to be featured at Luke Bryan's Red Bird Games for the auction.

The philanthropic project was completed in 2026.
The auction took place in October 2026.

Market Landscape

This auction highlights a trend where niche automotive restoration projects serve as primary catalysts for high-value philanthropic giving. It positions specialized vehicle builds as effective instruments for driving capital into the competitive non-profit research sector.

This event demonstrates how high-end custom automotive projects can serve as powerful tools for charitable fundraising. Residents in Tennessee and followers of the foundation can observe how such unique initiatives provide substantial financial support for specialized medical research.

The takeaway

This successful auction shows the tangible impact of blending automotive restoration with charitable goals. Readers can consider supporting local foundations by participating in or donating to specialized event-based fundraisers.