Travel South Dakota Wins Three Gold Magellan Awards
The state tourism office earned three gold honors in 2026 for its marketing and social media campaigns.
Updated on Oct. 15, 2026 in Adventure Travel
Travel South Dakota received three gold Magellan Awards from Travel Weekly in 2026. The recognition highlighted the effectiveness of state campaigns focused on destination marketing and social media engagement.
Why it matters
These awards recognize the impact of strategic marketing efforts in driving interest toward state landmarks and unique cultural experiences in South Dakota. Such recognition highlights the successful execution of collaborative outreach initiatives between the state and its various partners.
Travel South Dakota secured three gold Magellan Awards in 2026 for its promotional work. The Into the Roundup campaign notably featured a five-part digital video series.
The players
Travel South Dakota
This is the state tourism office responsible for promoting travel and recreation opportunities throughout South Dakota.
Travel Weekly
This is a prominent travel industry publication that conducts the annual Magellan Awards to honor excellence in travel marketing and services.
The details
The accolades included gold awards for the Free to Roam and Hunt the Greatest campaigns in the Advertising/Marketing for Destinations category. The Into the Roundup project, which earned a gold for social media, utilized a five-part video series to showcase the Custer State Park Buffalo Roundup.
Timeline
Travel South Dakota received three gold Magellan Awards during 2026.
Travel Outlook
The Magellan Awards serve as a significant benchmark for excellence within the competitive landscape of the travel and tourism industry. South Dakota's recognition in 2026 positions the state as a leader among destination marketing organizations.
Travelers looking to experience the award-winning attractions in Custer State Park should research the annual Buffalo Roundup schedule in advance. Visitors can expect refined digital content to help guide their travel itineraries across the state.
The takeaway
Effective destination marketing often relies on high-quality digital storytelling to capture the interest of modern travelers. Prospective visitors can use these award-winning campaigns as a guide for discovering top-tier regional attractions.
Further reading
Learn more about local experiences at South Dakota Adventure Travel.
Source note: This article includes information reported by DRGNews.
