L.L. Bean Will Open Greenville Store in Spring 2028
The retailer is set to join the County Square development project in South Carolina.
Updated on Oct. 12, 2026 in Openings & Closings
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L.L. Bean plans to open a new retail location within the County Square redevelopment site in Greenville, South Carolina, by Spring 2028. This addition will help anchor the large-scale project located along University Ridge.
Why it matters
The retail expansion brings a nationally recognized outdoor brand to Greenville as part of a significant local development effort. The project aims to integrate commercial space with residential and public amenities to reshape the downtown area.
The $1.1 billion County Square project encompasses 37 acres and 3 million square feet of mixed-use space. L.L. Bean currently operates 75 stores across 21 states.
The players
L.L. Bean
An outdoor retail company based in Freeport, Maine, that operates 75 locations across 21 states.
RocaPoint
The master developer responsible for the $1.1 billion County Square redevelopment project in Greenville.
Shawn Gorman
The individual who serves as the executive chairman of the board for L.L. Bean.
The details
L.L. Bean, which is headquartered in Freeport, Maine, will join other major retailers such as Whole Foods, Pottery Barn, and Williams Sonoma at the site. The master developer for the massive infrastructure project is RocaPoint.
Timeline
The L.L. Bean store is scheduled to open in Spring 2028.
Market Landscape
This development aligns with the national trend of mixed-use urban redevelopment projects by placing established national retailers into integrated, high-density environments. It positions the project to compete with established suburban retail hubs by offering a centralized mix of shopping and residential space.
Residents in the Greenville area can expect a new shopping destination featuring outdoor apparel and gear by Spring 2028. The development will likely increase local retail options and change the commercial landscape along University Ridge.
The takeaway
The move represents a strategic effort to bring flagship-style national retail into the heart of Greenville. Shoppers can monitor the progress of the County Square development as the 2028 timeline approaches for the opening of these new storefronts.
Further reading
Find more updates on regional expansion in our Openings & Closings section.
Source note: This article includes information reported by The Herald.
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