Infinity Marketing Promoted Erica Gregory

The Greenville agency has elevated Erica Gregory to lead its web performance strategy team.

Updated on Sept. 23, 2026 in People

Infinity Marketing Promoted Erica Gregory

Infinity Marketing has announced the promotion of Erica Gregory to the position of director of web performance. She will be responsible for spearheading the agency's SEO, GEO, and conversion rate optimization initiatives.

Why it matters

This leadership change underscores the company's commitment to prioritizing innovation and sustained growth within its digital performance offerings. The move signals internal confidence in Gregory's ability to evolve the agency's technical strategy.

Infinity Marketing has operated out of its Greenville headquarters since its founding in 1993. The agency focuses on specialized digital services including SEO, GEO, and conversion optimization.

The players

Erica Gregory

She serves as the newly appointed director of web performance at Infinity Marketing.

Infinity Marketing

This Greenville-based marketing agency has provided digital services since its founding in 1993.

The details

Gregory now manages the agency's dedicated web performance strategy team. In this role, she oversees the execution of search engine optimization, generative engine optimization, and site conversion initiatives for the firm's clients.

Infinity Marketing was established in 1993.
The promotion was publicly announced on September 22, 2026.

Market Landscape

This appointment reflects a broader industry shift toward integrating Generative Engine Optimization into traditional digital strategy. By focusing on these emerging search paradigms, the firm aims to maintain a competitive edge against other regional marketing agencies.

Clients of the firm may experience new approaches to search visibility as the agency updates its digital optimization strategies. These operational changes are intended to drive better site performance outcomes for the agency's customer base.

The takeaway

Leadership appointments that emphasize web performance often indicate that an agency is preparing for significant shifts in how search engines return results. Clients can expect a deeper focus on technical optimization to navigate the evolving digital search environment.