Wine House Opened Downtown Coffee Shop

The business has launched a new coffee-focused location on North Main Street.

Updated on Sept. 21, 2026 in Openings & Closings

Gouache-painted editorial illustration showing a minimalist espresso machine and a ceramic cup with steam, symbolizing a new downtown coffee business. — Coffee by Wine House opened a new downtown location in the Daniel Building on North Main Street, consolidating operations from its Haywood Road shop. AI Illustration. Upload story photo >

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Coffee by Wine House opened its doors at 301 N. Main St. in downtown Greenville on September 21, 2026. This new venture serves a variety of coffee, tea, and matcha alongside pastries provided by Project Host.

Why it matters

The business is closing its original Haywood Road location to consolidate resources and focus on its newer properties. This move aims to streamline operations while expanding the company footprint across the area.

The new downtown shop operates from 7 a.m. to 3 p.m. on weekdays and 7 a.m. to 2 p.m. on weekends. The original location at 475 Haywood Road, which served the community since 2019, will cease operations to accommodate the expansion.

The players

Wine House

A local hospitality business that is shifting its operational focus to new locations in Greenville.

Project Host

A local organization that is providing the pastries served at the new coffee shop.

The details

Located in the Daniel Building, the shop specializes in espresso drinks, tea, and chai, with a wine bar component launching soon. The venue plans to eventually incorporate lunch service into its current beverage and pastry-focused menu.

The business first opened its original location in 2019.
Wine House at Hartness opened in September 2026.
Coffee by Wine House opened its downtown doors on September 21, 2026.
The Haywood Road shop will close on September 26, 2026.
The new downtown wine bar portion is scheduled to open on October 5, 2026.

Market Landscape

This opening reflects the ongoing migration of established Greenville brands toward the city center to capture higher density foot traffic. By closing its suburban footprint, the company is prioritizing centralized operations over its legacy model.

Customers looking to visit the business must now transition from the Haywood Road location to the new downtown storefront. The shift provides commuters with a centralized location for coffee and, eventually, lunch service.

The takeaway

The consolidation of locations suggests a strategic pivot toward high-traffic urban areas for the brand. Locals should check the new operating hours, as the downtown location follows a specific weekday and weekend schedule.