VisioLab Installed Checkout Units at Williams-Brice Stadium
The University of South Carolina implemented 39 AI-powered self-checkout units to streamline fan concession transactions.
Updated on Oct. 12, 2026 in Football
Live Poll
Do you prefer using AI-powered self-checkout kiosks over traditional concession lines at sporting events?
On August 27, 2026, it was announced that 39 self-checkout units were installed at Williams-Brice Stadium. This system, deployed for the 2026 college football season, uses AI technology to process payments and identify items.
Why it matters
The installation aims to increase purchase speed and reduce the amount of time fans spend standing in concession lines during games. The high transaction throughput recorded during the first three games demonstrates the utility of the AI-driven checkout system.
A total of 39 self-checkout units were deployed across six concession markets at Williams-Brice Stadium. The system leverages camera and AI software to manage item recognition and point-of-sale processing via an iPad interface.
The players
VisioLab
This technology company specializes in AI-powered checkout solutions for large-scale venues.
Williams-Brice Stadium
Located in Columbia, this facility serves as the home field for the University of South Carolina football team.
Aramark Sports + Entertainment
This company provides food and facilities management services for professional and collegiate sports venues.
University of South Carolina
This public research university in Columbia hosts the athletic programs that utilize the stadium facilities.
The details
The technology automates item identification and payment processing, allowing fans to bypass manual cashier lanes. Aramark Sports + Entertainment collaborated on the installation to modernize the food and beverage experience at the venue.
Timeline
August 27, 2026: Aramark announced the stadium installation.
2026 Season: The timeframe during which the units have been utilized for college football games.
Season Trajectory
The adoption of this checkout technology mirrors the shift toward cashierless commerce at the Amazon One palm-based payment and checkout system. Integrating these units impacts the stadium's operational efficiency, potentially setting a standard for future seasons at other university venues.
Fans at Williams-Brice Stadium will experience faster transit times through concession markets due to the automated checkout process. The high transaction volume recorded so far suggests that stadium throughput has improved during home games compared to the prior season.
The takeaway
Venues across the country are increasingly turning to AI-integrated POS systems to maximize revenue per game. Fans should look for designated self-checkout markets when visiting the stadium to take advantage of the faster processing speeds.
Further reading
For more on stadium technology and fan experience, visit Football.
Source note: This article includes information reported by KIOSK marketplace.
Live Poll
Do you prefer using AI-powered self-checkout kiosks over traditional concession lines at sporting events?
