Goldbug Collection Launches Jewelry Line With Anthropologie

The Charleston-based brand now features its jewelry designs on the retailer's national online storefront.

Updated on Oct. 22, 2026 in Jewelry

Bold vector editorial illustration showing gold jewelry charms arranged on a textured stone surface, evoking a modern artisanal retail expansion. — Charleston-based Goldbug Collection has launched an exclusive jewelry line on the Anthropologie website, marking a significant expansion for the local brand. AI Illustration. Upload story photo >

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Goldbug Collection has officially debuted a jewelry line on the Anthropologie website. The collection includes a selection of earrings, necklaces, and charms available to customers nationwide.

Why it matters

The partnership brings local Charleston-made jewelry to a broader audience through a national retail platform. This expansion allows the brand to scale its reach beyond its King Street location while maintaining its signature designs.

Goldbug Collection jewelry starts at $85 per item on the Anthropologie website. Anthropologie currently maintains a network of more than 200 retail stores across the United States.

The players

Goldbug Collection

A Charleston-based jewelry brand that currently occupies a storefront at 308 King Street.

Anthropologie

A national lifestyle retailer that operates more than 200 stores throughout the United States.

The details

At the retailer's request, Goldbug Collection produced an exclusive initial necklace line made from 18k gold-plated brass with cubic zirconia. The partnership began after Anthropologie contacted the local brand through Instagram.

2024: Goldbug Collection opened its first store at 44-A Spring Street.

Culture Shift

This collaboration reflects the trend of national retailers prioritizing local, boutique brands to enhance their product exclusivity. By bringing niche designers into the mass-market fold, these stores aim to appeal to consumers seeking unique, artisanal accessories.

Shoppers can now browse the Goldbug Collection online via Anthropologie rather than visiting the Charleston store. The collaboration provides a wider window to purchase the brand's 18k gold-plated designs while maintaining the same price point as in-store items.

The takeaway

The success of this collaboration highlights how small, independent brands can scale their footprint by leveraging existing national retail networks. Readers interested in supporting local businesses can look for these pieces online or at the King Street location.