WEEU Adds 99.7 FM to AM Broadcast

Why it matters

Moving to the FM band gives WEEU access to a new radio listening audience and reaches listeners who may not have AM reception in their cars or homes. The station has been broadcasting in Berks County since 1931.

The details

The station switched on the 99.7 FM transmitter live during the Mornings with Mike program, with disco lights and balloons in the studio for the launch. WEEU will carry the same programming on FM as it does on AM.

Timeline

1. November 1947: WEEU launched WEEU-FM.

2. 1952: WEEU-FM signed off five years after its launch.

3. 1931: WEEU began broadcasting in Berks County.

4. Over a year before the launch: Initial conversations about the AM/FM transition began.

5. November 4, 2026: WEEU switched on 99.7 FM and began dual broadcasting.

Season Trajectory

WEEU's new 99.7 FM signal returns the station to the FM band it first used when it launched WEEU-FM in November 1947, which signed off five years later. The move follows that earlier attempt, with the station now combining its long-running Berks County presence with a second frequency.

The takeaway

WEEU's dual AM and FM broadcasting gives its existing listeners a second way to hear the station while reaching new audiences on FM. The move reflects how many listeners now rely on FM receivers rather than AM.

Further reading

For more on local conditions, see Current Conditions in Reading.