Johnstone's Trade Selected Country Soil for 2027

The paint brand chose the muted tone to replace the expressive colors that dominated the market throughout 2026.

Updated on Oct. 5, 2026 in Interior Decorating

Gouache-painted illustration of a single, rich earth-toned paint swatch on a textured plaster wall, reflecting a calm interior design trend.
Johnstone's Trade has named Country Soil, a muted, grounded hue, as its official Colour of the Year for 2027. AI Illustration. Upload story photo >

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Johnstone's Trade has announced Country Soil, identified by the code PPG15-30, as its official 2027 Colour of the Year. The selection marks a shift toward muted tones intended to foster calm and authenticity within the home.

Why it matters

The company chose this specific hue to help residents create spaces where they can pause, recharge, and reconnect. It represents a broader design pivot away from the bright, expressive palettes that characterized interior spaces in 2026.

Country Soil is registered under the specific code PPG15-30. The parent company, PPG, reported net sales of $15.9 billion in 2025 and has maintained business operations for 140 years.

The players

Johnstone's Trade

This paint brand is a subsidiary of PPG and focuses on delivering professional-grade coatings and design trends.

PPG

Headquartered in Pittsburgh, this global manufacturer produces paints, coatings, and specialty materials with operations in over 50 countries.

The details

Colour experts from PPG gather annually to analyze design, cultural, and societal influences across architecture and consumer products. The new palette for 2027 intentionally moves toward softer, grounded shades to accommodate a growing consumer desire for comfort in the built environment.

Timeline

  1. 2013: PPG began its annual colour expert analysis meetings.

  2. 2025: PPG reported $15.9 billion in net sales.

  3. 2026: The industry utilized a palette of bright, expressive colour hues.

  4. October 5, 2026: Johnstone's Trade announced the 2027 Colour of the Year.

  5. 2027: The effective year for the selected colour.

Culture Shift

This selection follows the established pattern of the PPG annual colour expert analysis framework, which has identified industry-wide design shifts since 2013. The transition to muted tones reflects a broader societal move away from the high-energy aesthetics seen in the previous year.

Homeowners in Pittsburgh can expect to see Country Soil influence upcoming seasonal paint collections and home decor store inventory. The muted tone may require adjustments to existing room lighting or furniture pairings for those looking to adopt the 2027 trend.

The takeaway

The pivot toward muted colours like Country Soil suggests a consumer preference for tranquil, authentic living spaces over high-contrast decor. Residents may consider using these earthy tones in areas of the home dedicated to relaxation and decompression.

Further reading

Learn more about evolving home design trends in our Interior Decorating section.

More information

For additional corporate and product details, visit the PPG corporate information website.

Source note: This article includes information reported by netMAGmedia Ltd - A specialist publishing company operating in the construction industry..

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Do you consider annual 'colour of the year' trends when planning updates to your home decor?