Marketing Agency PIC Celebrated 25 Years
The Pittsburgh firm marked two and a half decades of growth following a 2023 brand transition.
Updated on Oct. 1, 2026 in Business Strategy
Pittsburgh-based marketing agency PIC celebrated its 25th anniversary on October 1, 2026. Founded in 2001, the company has evolved from its origins as Pittsburgh Internet Consulting into a full-service marketing firm.
Why it matters
The milestone highlights the firm's longevity in a competitive digital sector after undergoing a strategic rebrand. The agency maintains its focus on proprietary marketing frameworks and HubSpot integration to serve as an extension of client teams.
The agency currently employs more than 20 staff members after 25 years of continuous operation. The firm has expanded its capabilities significantly since its founding in 2001.
The players
PIC
A Pittsburgh-based marketing agency that provides data-driven strategy and web development.
Jeff Schroeffel
The founder of the agency who established the business as Pittsburgh Internet Consulting in 2001.
The details
Operating from Pittsburgh, the agency provides services including SEO, paid media, email, and website development. The firm utilizes its trademarked Walk With You Marketing and Hero Mission Strategy frameworks to align execution with client objectives.
Timeline
Jeff Schroeffel founded the company in 2001.
The agency expanded into website design and development in 2010.
The agency became a HubSpot partner in 2015.
Pittsburgh Internet Consulting rebranded as PIC in 2023.
The agency celebrated its 25th anniversary on October 1, 2026.
Market Landscape
PIC reflects the broader industry trend of niche agencies evolving into specialized HubSpot partners to secure long-term client retention. This strategy differentiates the firm in a crowded market by embedding proprietary frameworks directly into client operations.
Local clients can expect the firm to continue its emphasis on integrated, data-driven marketing strategy and HubSpot-focused technical support. The agency has signaled further investment in technology to maintain its current service capabilities.
The takeaway
Longevity in the digital marketing space often requires agencies to successfully transition from basic service providers to strategic partners. Businesses looking for similar results should evaluate whether their agencies employ established, proprietary frameworks for consistent execution.
Further reading
Learn more about local industry trends in the Business Strategy section.
